SOURCE: Thwapr, Inc.

Thwapr, Inc.

November 04, 2011 16:05 ET

Thwapr Adds Automated QR Code Generator to Its Content Management Dashboard

Mobile Video Marketers Can Leverage the Popularity of QR Codes While Reducing Time and Expense

NEW YORK, NY--(Marketwire - Nov 4, 2011) - Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced it now automatically generates QR (quick response) codes for each video uploaded into the Thwapr platform, simultaneously. This feature significantly reduces the time it takes to create a matching QR code to a branded video, speeding time to market and enabling marketing teams the opportunity to leverage the increasing popularity of QR codes to deliver branded content and marketing messages.

Automatic QR code generation is part of Thwapr's new Content Management Dashboard. The dashboard provides a fast and easy way for marketers to upload, disseminate and manage videos for mobile device distribution. It also includes valuable tracking and measurement of mobile video and SMS analytics with graphical charts that illustrate campaign successes and opportunities.

"Marketers are rapidly adopting the use of QR codes across multiple channels such as print, online and outdoor," said Bruce Goldstein, CEO, Thwapr. "They need a coordinated process and solution that delivers an optimized user experience. We can help them quickly harness the growing usage of QR codes and when coupled with the delivery of high quality branded video, it results in lower costs and higher engagement on thousands of different devices."

According to comScore 14 million Americans have scanned QR or bar codes on their mobile phones in June 2011. Also, newspapers, magazines and product package are the top sources of QR codes. Some experts estimate that by 2013, there will be more than 15 billion dollars pumped into advertisements via QR Codes and mobile advertising in general.

Professional sports, music and entertainment brands have utilized Thwapr's mobile video sharing including the Miami Dolphins, the Vans Warped Tour®, and the Rockstar Energy Drink Mayhem Festival®, among many others.

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at, follow us at or Like us on Facebook

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This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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