SOURCE: Thwapr

Thwapr mobile video sharing

December 09, 2010 08:30 ET

Thwapr Adds Premium Content to Its Mobile Video Service

NEW YORK, NY--(Marketwire - December 9, 2010) - Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, is adding premium online video content for mobile sharing among the robust market of 200+ million mobile users who use video enabled phones. Professionally produced videos across a wide array of topics can now be found on www.thwapr.com in addition to user generated videos and photos, for users to view and share to mobile devices.

The addition of premium content to the Thwapr site extends a partnership announced with WatchMojo, one of the largest producers, publishers and syndicators of video content for broadband platforms. More than a hundred high quality videos about sports, entertainment, fashion, lifestyle and more, can be found in the featured video area of the site. Examples of video clips include the career of Angelina Jolie, highlights from the film "Terminator 2," freestyle Motorcross bike flips, interviews at the Burberry Fashion Show in London, a test drive in a new Ford Fiesta, and acrobatics from Cirque Du Soleil. Thwapr users can quickly and easily share these videos to other mobile phones by clicking the Share to Phone™ button and entering a mobile phone number.

"We are executing on a bigger strategy to include premium content for users to share in order to become a useful mobile video and photo distribution channel for content providers. We have the ability to ingest thousands of videos quickly and are the only cloud based solution that can guarantee delivery of high quality video content to more than 300 different types of mobile devices," said Thwapr CEO, Bruce Goldstein.

Thwapr's cloud-based technology includes its patent-pending Share to Phone™ Web-to-mobile delivery platform, mobile-to-mobile video sharing capabilities, and a subscription service for content providers with episodic video content they wish to regularly deliver directly to users' devices in a fully branded environment. The service for consumers is free, requires no downloads and even enables photo and video sharing to Facebook and Twitter.

About Thwapr, Inc.
Founded in 2007, Thwapr is a mobile video sharing service that allows brands to mobilize and monetize content, extending its distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending "Share to Phone" technology is revolutionizing mobile video, while also revitalizing traditional media by incorporating branded mobile video into print, broadcast, billboards and radio. A cloud-based solution that does not require a download or app, Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. For more information about Thwapr, please go to http://corp.thwapr.com, visit Thwapr at www.twitter.com/thwapr or become a fan at www.facebook.com/thwapr.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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