SOURCE: Thwapr, Inc.

February 07, 2012 08:00 ET

Thwapr Crosses One Millionth Mobile Video View Milestone

NEW YORK, NY--(Marketwire - Feb 7, 2012) - Thwapr, Inc. (OTCBB: THWI), a service for mobilizing branded video content, today announced that brand partner and services videos delivered via its platform have been viewed more than one million times. Thwapr's mobile video platform offers a unique capability for marketers looking to mobilize, socialize and monetize video content.

"This milestone demonstrates a high success rate in user engagement as we note that people are watching mobile video multiple times. We also see brand partner video open rates as high as 90 percent," said Bruce Goldstein, CEO of Thwapr. "SMS drives open rates as users are comfortable with the format. For marketers, our platform is ideal because we charge for performance only -- we send SMS messages for free as part of our agreements with them, and only charge for videos viewed -- unlike other services that charge steep rates for bulk sending of MMS messages. We believe that paying for anything other than performance in this market climate is a waste of valuable marketing dollars."

To ensure successful viewing, Thwapr's mobile marketing solutions use Universal Video Links to mobilize a variety of channels including SMS, QR codes and email. The company also offers a proprietary Share-to-Phone™ button that mobilizes videos and images that reside on a brand's or content owner's Web page to be dynamically sent to phones and tablets.

Mr. Goldstein further stated, "Interestingly, almost 25 percent of Thwapr's one million views came from non IOS or Android platforms. This means marketers need solutions that deliver to a wide range of mobile devices, not just smart phones and tablets, and continue to reach the tens of millions of people, or about 50% of the total mobile device market that are still using feature phones. Research firm in-Stat forecasts mobile video consumption will surpass 693 billion minutes by 2015. Thwapr uses a proprietary device detection technology to identify and deliver high-quality video and custom rendered mobile pages to more than 300 different types of devices across all major carriers in the U.S. and Canada.

"To achieve greater engagement with mobile video, Thwapr puts brand managers in control of their own user experience by delivering 'mini mobile Web sites' that are fully customized to ensure a consistent brand look and feel. All Thwapr mobile landing pages include custom call call-to-action buttons to drive viewers to share via social media on Facebook or Twitter, view more content, download apps, purchase items now, make reservations, book tickets, etc."

Mr. Goldstein also noted, "Marketers are still struggling to figure out their mobile strategy. What they overlook, is how to leverage the assets they already have. Mobilizing and socializing video and images can be done reliably, in a branded environment for mere pennies. Unlike other mobile video providers that charge fees to send video, Thwapr solutions are priced based on a performance basis, pay-per-view, so marketers can feel confident about achieving a strong ROI. Marketers can further monetize their mobile video efforts with co-branding opportunities, ad insertions and sponsorships."

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is making branded mobile video sharing easy and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at, follow us at or Like us on Facebook

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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