SOURCE: Thwapr, Inc

Thwapr, Inc

December 07, 2011 08:48 ET

Thwapr Extends Mobile Video Delivery to 60 Minutes

Mobile Video Sharing Platform Offers Content Owners an Easy Way to Deliver Long Format, Branded Content Without an App or Download

NEW YORK, NY--(Marketwire - Dec 7, 2011) - Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today introduced the ability to send up to 60 minutes of video content directly to mobile devices without the use of an app or need to download. This is ideal for longer format content owners such as television shows, news outlets, viral marketers, and sports organizations that want to reach a mobile fan or viewer base via SMS subscriptions or from Web-based video directly to a phone.

"This is a significant milestone for mobile content delivery," says Bruce Goldstein, CEO of Thwapr. "Thwapr's enterprise partners can now reach millions of users without an app or a download to deliver long format or episodic content in a fully optimized viewing experience with call-to-action buttons built in. Marketers can brand their content, wrap it in advertising or sponsorships and engage their audience without losing control in a third-party environment like YouTube."

According to a survey from Adobe Systems published in an article from eMarketer in October 2010 titled "Mobile Users Prefer Browsers over Apps," results showed 78 percent of mobile device users preferred using a mobile browser versus an app to access product reviews, 75 percent preferred the browser for reading blogs and 58 percent for viewing video.

"It's data like this that suggests users are trending towards the simplicity they experience by just using the browser that comes with their phone, rather than making decisions about apps or downloads," said Goldstein.

Content owners and marketers can use Thwapr's video delivery capability to drive valuable actions and deepen relationships with a mobile audience. For example, it can be used to drive cable TV service subscriptions, tickets sales, donations or promote television shows and movies and usage of other marketing channels such as downloading apps or posting to social media. Longer format video can also drive users into paid content services or content provider initiatives such as TV Everywhere and/ or market/promote these services in general to build an audience.

Additionally, Thwapr's Share to Phone™ solution can mobilize online video content by simply adding a button to any video on a site to enable viewers to share directly to phone by simply typing in a mobile phone number.

"Thwapr's solution far exceeds other forms of mobile video delivery such as MMS, which can only handle lower quality content of 30 seconds or perhaps a couple of minutes, maximum," continued Goldstein.

Thwapr supports the ability to deliver videos of 60 minutes in length to a majority of smartphones and feature phones using the Android, iPhone iOS, RIM, Symbian, WebOS, Windows 7/Mobile, and other proprietary Operating Systems. This includes devices manufactured by Samsung, LG, Motorola, HTC, Sony-Ericsson, RIM, Palm, Nokia, etc.

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at, follow us at or Like us on Facebook

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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