SOURCE: Thwapr, Inc.

April 20, 2011 16:30 ET

Thwapr iPhone App Upgrade Speeds Mobile Video Sharing, Editing, and Tweeting for Users and Brands

App Updates Improve Ease of Use, Speed, Expands Recording Time, and Adds Brand Partner Support

NEW YORK, NY--(Marketwire - Apr 20, 2011) - Thwapr, Inc. (OTCBB: THWI), a leading social mobile video and photo sharing service, today announced a new version of its iPhone mobile video sharing app in the AppStore available immediately for free download.

As the mobile lifestyle continues to grow at a rapid pace, Thwapr's app provides an easy to use and fast platform to capture, edit and share video directly from iPhones to mobile friends, family, and social networks. Key enhancements to the Thwapr mobile video sharing app for users and brands include:

  • Faster Mobile Video Posting to Twitter: The experience of capturing, editing, titling, and posting mobile video to Twitter has been streamlined and is faster now. Separate upload and tweet steps have been integrated so users can share mobile video to Twitter in a single workflow.

  • Faster Mobile Video Capture, Edit, and Share Experience: Based on benchmarking with competing apps, Thwapr provides the fastest way to capture, edit, and share video from one mobile phone to another or from a brand to mobile fans; when sharing via SMS other solutions may show the recipient of a received video a dialog such as "Processing...please wait" -- Thwapr provides a viewable video link instantly.

  • Expanded Video Recording and Sharing Duration (45 Minutes): Many mobile video apps limit record and share time to only 15 seconds. Thwapr expands video recording duration to 45 minutes for mobile sharing. Users can share wedding, school play, or high school sports highlights; brands can deliver TV newscasts, entertainment interviews, musical performances, movie trailers, and show highlights.

  • New Featured Content: The app features new professional videos from entertainment content partners, available for mobile viewing, sharing, and tweeting.

  • Easier to Use In-the-Moment Capture or Camera Roll Import: The app home page is streamlined to make it easier to share video moments recorded in the app or imported from the Camera Roll and to directly access received, uploaded, featured, and geo-tagged content.

  • IOS 4.3 Compatibility: Thwapr upgraded its app for iOS 4.3 compatibility so that rotation of the iPhone results in correct landscape or portrait orientation for video capture and video playback.

For brands, Thwapr's iPhone app enhancements include:

  • Mobile Video Twitter Shortlink for Brands: A unique capability for brands relative to competitors is now available where fully branded mobile video experiences are delivered in Twitter to 300+ compatible mobile devices including featurephones, smartphones, app-phones, and tablets.

  • Brand Partner Videos: A consumer who requests a for example a film trailer by texting "THOR" to "757575", will receive brand partner video content in the iPhone app. Likewise a user who texts the keyword "MOVIES" to "757575" will receive episodic movie related content in the app too.

The iPhone app upgrade comes on the heels of the company announcing launch of a mobile movie channel comprised of movie trailers, "Instant Movie Reviews," and live coverage of the Tribeca Film Festival in New York City as well as a white label customized version of its app for brands. The white label option enables a two-way experience where brands can deliver video to mobile fans and vice versa, reduced time to market and development costs for a brand, and enhanced user engagement via a new video communications platform.

About Thwapr, Inc.
Founded in 2007, Thwapr strives to make mobile video sharing easy to use for both users and brands. Thwapr empowers users to get their moments moving and enables brands to mobilize and monetize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. To learn more about the Thwapr iPhone app, visit or text "iphone" to 757575 to view a video about the app. Learn about Thwapr's platform for brands at Also, visit us at, follow us at or Like us on Facebook

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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