SOURCE: Thwapr

Thwapr mobile video sharing

December 20, 2010 09:15 ET

Thwapr Launches Mobile Video Sharing Service in Canada

Company Aims to Make Video Look Good on Phones Everywhere

NEW YORK, NY--(Marketwire - December 20, 2010) - What do Angelina Jolie and the Miami Dolphins have in common? Answer: a new video sharing service that is looking to make mobile video ubiquitous. Thwapr, Inc. (OTCBB: THWI) (pronounced "thwa-per"), a service for mobilizing and monetizing branded video content, today announced its continued expansion in North America with the launch of its suite of mobile video sharing services in the Canadian market. Both consumers and marketers based in Canada now have access to the easiest and most reliable way to share videos and photos to more than 300 mobile devices, Facebook and Twitter.

"Brands, fans and users of all types like using Thwapr because we are able to deliver high quality video to mobile phones regardless of device or carrier," said Bruce Goldstein, CEO, Thwapr. "While the smartphone category is growing, basic feature phones such as the Razor, are still a large market (up to 70%) and because we deliver to all phone types, we are regarded as a leader."

Among its mobile video services, Thwapr's popular 757575 shortcode is now common to Canadian and U.S. users alike. Users can text keywords to receive high-quality video and photos from a variety of brands, professional sports teams, music festivals and other entertainment brands including the NHL's Phoenix Coyotes, the Vans Warped Tour®, the Rockstar Energy Drink Mayhem Festival® and the Lordz of Brooklyn, among others.

To view some of the most popular videos Thwapr delivers, users can text:
- "Angelina" to receive a clip about her career;
- "Dolphins" to receive videos from the NFL's Miami Dolphins players, press conferences, cheerleaders and coaches;
- "Terminator2" to watch a video about the making of the movie;
- "Thwapr" to get a general overview of the service.

To date, interoperability issues and a lack of standards among carriers and devices have hindered the ability of users to share and comment on mobile videos and photos in a consistent way. Thwapr is approved on all major Canadian carriers including BCE's Bell Canada, Rogers Communications and Telus Corp -- Canada's "Big Three," and delivers high quality video and photos to more than 300 compatible mobile phones with data plans and video capability including devices from Apple, HTC, LG, Motorola, Nokia, Palm, Dell, RIM, Samsung, Sony, Sanyo, among others. For a list of devices that have been tested for use with Thwapr, click here.

Thwapr enters the Canadian market addressing the needs of both consumers and marketers. For the average consumer, Thwapr can be used to send videos and pictures from phones and mobile devices directly to other phones. The service is free, requires no downloads and enables video sharing to social networks such as Facebook and Twitter. For marketers, Thwapr allows brands to mobilize any marketing channel while delivering the highest possible viewing quality in a fully customized and branded mobile environment. Thwapr's scalable, cloud-based solutions are ideal for:

  • Content companies (Sports, Film, TV, Web)
  • Carriers with media rich portals for subscribers
  • Corporate / brand Web sites (Fashion, Retail, Travel)
  • User Generated Content sites

Canada's WatchMojo, one of the Web's largest producers, publishers and syndicators of video content for broadband platforms, uses Thwapr to allow its site visitors to share more than 6,000 videos about sports, entertainment, fashion, lifestyle and more, directly to phones from its Web site. "Thwapr's platform was simple to add to our site. Within a short amount of time, we increased our distribution reach to mobile, ensuring access by a broad audience with hundreds of millions of compatible devices," said Ashkan Karbasfrooshan, CEO of WatchMojo Inc.

About Thwapr, Inc.
Founded in 2007, Thwapr is a mobile video sharing service that allows brands to mobilize and monetize content, extending its distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending "Share to Phone" technology is revolutionizing mobile video, while also revitalizing traditional media by incorporating branded mobile video into print, broadcast, billboards and radio. A cloud-based solution that does not require a download or app, Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. For more information about Thwapr, please go to http://corp.thwapr.com, visit Thwapr at www.twitter.com/thwapr or become a fan at www.facebook.com/thwapr.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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