SOURCE: Thwapr, Inc.

Thwapr, Inc.

July 08, 2011 08:30 ET

Thwapr Mobile Video Provider Joins the 2011 Rockstar Energy Drink Mayhem Festival®

Nation's Largest Hard Rock Music Festival Connects With Fans via Branded Mobile Video

NEW YORK, NY--(Marketwire - Jul 8, 2011) - Thwapr, Inc. (OTCBB: THWI), a leading social mobile video solutions provider for brand marketers, today announced it has been selected as the official mobile video sharing service for fans of the nation's largest summer hard rock music festival, the 2011 Rockstar Energy Drink Mayhem Festival®. Thwapr's mobile video solutions allow the tour to deliver daily video blog updates called the "The Compound Reports," directly to subscribers' phones from every stop on the 27-city tour. Marquis bands featured in this year's tour include Disturbed, Godsmack, Megadeath, Machine Head, In Flames and Trivium.

"The Rockstar Energy Drink Mayhem Festival is really about innovation -- from developing new artists to finding new ways to connect with fans," said Paul Kersh, New Media Manager, 4fini, the festival's organizer. "Thwapr's mobile video solution allows us to heighten the visibility of new bands on the tour, while providing fans with exclusive content that is delivered in a branded environment consistent with the experience of the tour."

The Tour will use Thwapr's patent-pending mobile video sharing solution to deliver video updates via SMS message within hours of each show. Thwapr's technology allows subscribers to enjoy the highest possible quality and best user experience -- regardless of device, network or carrier -- by simply clicking on the link and watching the video straight from their mobile device.

"By mobilizing video content through the Thwapr service, live events such as the Rockstar Energy Drink Mayhem Festival can create a high level of fan engagement, while maintaining complete control of their message and brand," said Bruce Goldstein, CEO of Thwapr. "Thwapr offers a perfect delivery system to leverage mobile content and this is a great example of a creative and effective use of our technology."

Produced by Rockstar Taste of Chaos organizer John Reese, Vans Warped Tour founder Kevin Lyman and Creative Artists Agency, the Rockstar Energy Drink Mayhem Festival is currently in its fourth year and will feature 12 bands touring 27 cities, along with 24 local bands. Drawing more than 325,000 hard rock music fans each year, the festival gives fans the opportunity to experience a thrilling mix of hard music's most influential artists and exciting young voices.

Fans can sign up for video updates by texting "Mayhem" to 757575 or online at http://www.rockstarmayhemfest.com/mayhem/thwapr.asp. Subscribers to Tour updates can quickly and easily share the video content they receive either directly to friends' mobile phones or via their Facebook and Twitter social networks.

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at www.thwapr.com, follow us at www.twitter.com/thwapr or Like us on Facebook www.facebook.com/thwapr.

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