SOURCE: Thwapr


August 01, 2011 08:30 ET

Thwapr Names Top Operating Systems and Devices for Mobile Video Entertainment

Analytics Show Significant Fragmentation Among Devices; Feature Phones Still Hold Large Percentage of Viewership

NEW YORK, NY--(Marketwire - Aug 1, 2011) - Thwapr, Inc. (OTCBB: THWI), a leading social mobile video sharing solutions provider for brand marketers, today release statistics about how mobile video is being consumed among viewers of television and music video content. Thwapr's mobile analytics show that while iPhone and Android-based phones generate the most views there are still more than twelve operating systems and almost 30 different types of handsets that are making up the total viewing audience.

"Our findings demonstrate that there are a vast amount of phones and platforms in use currently and marketers can't be caught up in finding mobile solutions for all of them. They need one solution that can work across all of these devices and platforms," said Bruce Goldstein, CEO, Thwapr.

The iPhone OS and Android OS dominate the top two ranking for operating systems. Within the entertainment category, more television content viewers watch via phone types using the Android OS, while music festival followers prefer the iPhone OS.

Top operating systems for viewing mobile video delivered from entertainment brands include:

1. iPhone OS - 35%
2. Android - 33%
3. Proprietary OS** - 18%
4. RIM OS - 11%
5. Windows Mobile OS - 2%
**webOS, Symbian & Palm OS - Less than 1% each

The top ten phone models for mobile video views among music fans: 1) iPhone, 2) RIM BlackBerry 8530/Curve, 3) LG VM265, 4) Motorola DroidX, 5)HTC Evo, 6) Motorola Droid2, 7) HTC G83, 8) Samsung SCH-I500, 9) LG LS670, and 10) RIM Blackberry 9300.

The top ten phone models for mobile video views among television fans: 1) iPhone, 2) HTC Evo, 3) RIM BlackBerry 8530/Curve, 4) Motorola DroidX, 5) Samsung SPH-D700, 6) LG VM265, 7) Motorola G83, 8) RIM BlackBerry 9300, 9) Samsung GT I9000/GalaxyS, and 10) Sanyo SCP6760.

The proprietary Thwapr platform addresses all of the variables in the mobile environment such as type of device, software version, phone upgrades, bandwidth, processing speed and carrier limitations that are major factors in the success of mobile video. Only Thwapr's platform is able to take into account a broad and comprehensive array of factors that are processed instantly to ensure successful playback and preserve brand integrity.

Goldstein continued, "Brands leveraging video do not want guesswork in reaching their audience on mobile devices. Reaching only 60 or 70 percent is not acceptable and that is why Thwapr addresses not just the top 20 devices or popular operating systems but as many devices that make up an audience. Add in the analytics, reporting and findings inherent in our system, we deliver the reliability brands require in every area of marketing. Mobile should be no exception."

Thwapr analyzed more than 2,000 user accounts among entertainment marketing campaigns running on its platform to understand technological diversity among users.

** Represents Samsung, Nokia, LG and Sony Ericsson

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at, follow us at or Like us on Facebook

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