SOURCE: Thwapr

Thwapr

August 31, 2011 09:00 ET

Thwapr Offers Full Suite of Social Sharing Tools for Mobile Video

Only Mobile Video Company to Offer Share to Facebook, Share to Twitter and Share to Phone™

NEW YORK, NY--(Marketwire - Aug 31, 2011) - Thwapr, Inc. (OTCBB: THWI), a leading social mobile video solutions provider for brand marketers, today announced the roll out of a robust suite of social sharing functionality integrated into its mobile video platform. Videos delivered via Thwapr can now be viewed and shared within the mobile Facebook environment in a fully branded viewing environment as well as shared to Twitter, between mobile devices and from the Web to any mobile device.

Thwapr has been leading the social mobile video space and was the first mobile video platform to announce mobile video Twitter and Facebook sharing capabilities last year. The newly enhanced sharing services enable the first fully branded viewing experience in the mobile-to-mobile environment. This is important to marketers who want to engage their audience with mobile video in a powerful visually branded interface. New features also allow various forms of advertising and sponsorships to travel with the video and be viewed on mobile devices.

"Thwapr now offers the most robust mobile video sharing platform anywhere," said Bruce Goldstein, CEO of Thwapr. "We have the fullest feature set available for marketers looking to mobilize, socialize and monetize video content while unlocking mobile viral videos."

The Facebook sharing enhancement is part of Thwapr's trifecta of social media sharing tools that includes Share to Facebook, Share to Twitter and Share to Phone™. Thwapr also offers the unique advantage of a cloud-based platform that delivers high quality streaming video with short or long form duration, extended file sizes and high-quality picture resolution in comparison to other platforms that must use the limited capabilities of MMS.

Current Thwapr customers automatically receive the benefits of the enhanced Facebook integration without having to take any additional measures. The Share to Facebook button automatically appears on any branded content page using the Thwapr platform, regardless of when it was uploaded into the system.

Thwapr's suite of social media sharing tools is part of the company's multichannel mobile marketing solutions supporting a range of distribution channels including Web sites, QR codes, banner ads, emails, microsites and online video and photo catalogs.

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at www.thwapr.com, follow us at www.twitter.com/thwapr or Like us on Facebook www.facebook.com/thwapr.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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