SOURCE: Thwapr

Thwapr mobile video sharing

January 27, 2011 08:30 ET

Thwapr Offers Multichannel Mobile Marketing Solutions

Email, Print, Online, Outdoor and Broadcast Can All Be Mobilized With Simple Solutions That Do Not Require Technology Integration or Capital Investment

NEW YORK, NY--(Marketwire - January 27, 2011) - Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, is offering marketers and content owners/producers an easy and affordable way to enter the mobile arena. Without the complexity of installation, training, or costs required by other mobile marketing platforms, Thwapr alleviates the need to create a separate marketing channel or budget. Rather, it mobilizes all existing marketing channels.

"Thwapr is agnostic with regards to the delivery mechanism marketers use to convey a message," said Bruce Goldstein, CEO of Thwapr. "Because they already pay for various forms of touch points, Thwapr can provide a fully branded mobile video component for mere micro pennies in each existing channel."

Thwapr's solutions complement existing channels and budgets. For digital marketing channels such as Web sites, QR codes, banner ads, emails, microsites and online video and photos catalogs, Thwapr's Share To Phone™ solution quickly adds a button that enables the user to send the photo or video content to mobile phone numbers. Because Thwapr is carrier agnostic, Share to Phone eliminates the compatibility issues and delivers high quality video to more than 300 different types of devices.

Offline marketing channels can also be mobilized and monetized by the easy use of a keyword and a short code. Thwapr offers use of its own short code, 757575, in both the U.S. and Canada. Marketers can choose to select a relevant keyword for users to text to the short code and receive video or photo content on their phones. This method can be used to for individual promotions, episodic content, or to deliver news and important information. 

Goldstein continued, "Mobile sits in the same budget conundrum that search and affiliate marketing were in a few years ago. Marketers want it, they know they need it, but can't create a separate budget for it. It's just not complicated. Partners like us do all the heavy lifting and can quickly bring brands into mobile marketing without increasing their capital investment."

Mobile marketers also have the benefit of Thwapr's ability to deliver extremely high quality video and photo content to an unprecedented estimated 200 million user base across hundreds of different types of mobile devices. Additionally, the video content or advertising can be delivered in an exciting and fully branded environment that is custom designed for each client. This graphical interface provides additional opportunities for co-branding and sponsorships.

The Miami Dolphins are among other professional sports, music and entertainment brands to utilize Thwapr's mobile video sharing including the NHL's Phoenix Coyotes, the Vans Warped Tour®, the Rockstar Energy Drink Mayhem Festival® and the Lordz of Brooklyn.

About Thwapr, Inc.
Founded in 2007, Thwapr, Inc. (OTCBB: THWI), is a mobile video sharing service that allows brands to mobilize and monetize content, extending its distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending "Share to Phone" technology is revolutionizing mobile video, while also revitalizing traditional media by incorporating branded mobile video into print, broadcast, billboards and radio. A cloud-based solution that does not require a download or app, Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. For more information about Thwapr, please go to, visit Thwapr at or become a fan at

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This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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