SOURCE: Thwapr


September 12, 2011 08:30 ET

Thwapr Partners With Audio Engineering Society (AES) for Delivery of Exclusive Mobile Video Content

AES Selects Thwapr to Deliver Exclusive Mobile Video Highlights From Its New DVD Collection

NEW YORK, NY--(Marketwire - Sep 12, 2011) - Thwapr, Inc. (OTCBB: THWI), a leading social mobile video solutions provider for brand marketers and AES Sustaining Member, today announced it has been selected by the Audio Engineering Society (AES) to be the mobile video partner for its "50x50" mobile video campaign to promote the organization's on-going DVD Oral History Project. The DVD project is dedicated to preserving the genius of iconic audio pioneers in their own words. Some of the best known and most colorful audio industry celebrities featured in this mobile video campaign and DVD include: Phil Ramone, Bob Ludwig, Les Paul, Ray Dolby, Karlheinz Brandenburg, and more.

In conjunction with the upcoming 131st AES Convention set for Oct. 20 - 23rd at New York's Javits Center, Thwapr will deliver 50 exclusive mobile video clips of never-before-seen archival footage from the DVD collection. For 50 days, subscribers will receive one mobile video per day. Those interested in receiving these exclusive clips can text "AES" to 757575 from their mobile phones. In addition, AES is featuring Thwapr's Share to Phone™ button on website video clips found at for viewers to send to other mobile phones.

"We are very excited to use new and innovative marketing channels to reach convention attendees and potential attendees with content that has never been seen before," said Jim Anderson, AES committee chair. "Using Thwapr is a powerful, easy, and affordable way to mobilize our content and connect with our audience. There is no better way to honor audio technology pioneers than with leading edge delivery technology of today."

The Oral History Project was initiated in 1997 by long-time AES member Irv Joel, guided by Bill Wray and edited by Harry Hirsch. The DVDs provide an invaluable link to the past as the audio innovators and industry leaders who built the foundation of the pro-audio industry personally describe their contributions. From Les Paul to Robert Langevin, Frank Laico, and John Meyer, this rich legacy should be of huge interest to industry pros and audio students alike.

"This is a great way for organizations, such as AES, that have valuable archival footage to bring their videos into the mobile environment and provide a powerful, unique way to connect with fans and members," said Bruce Goldstein, CEO, Thwapr. "As of 2011 we are now seeing mobile video views outweigh desktop video views with our customers. Any company, organization, or content owner can deliver mobile videos instantly through any of our products: Video SMS, QR Codes, and our Share to Phone website button."

About AES
The Audio Engineering Society was formed in 1948 by a group of concerned audio engineers. The AES counts over 14,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The organization serves as the pivotal force in the exchange and dissemination of technical information for the industry. For additional information visit

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at, follow us at or Like us on Facebook

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