SOURCE: Thwapr, Inc.

Thwapr, Inc.

November 28, 2011 16:40 ET

Thwapr Partners With Cyndi Lauper's Give a Damn Campaign to Promote Video Messages

Campaign Leverages Share to Phone™ Solution to Mobilize Online Videos and Enable Mobile Donations

NEW YORK, NY--(Marketwire - Nov 28, 2011) - Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced it was selected by the Give a Damn Campaign to mobilize the campaign's cause-oriented video messages from celebrities including Elton John, Jason Mraz, Susan Sarandon, Kim Kardashian, Whoopi Goldberg, Cynthia Nixon, and Sharon & Kelly Osbourne, to name a few.

"The Give a Damn Campaign is very excited to use Thwapr's video sharing capabilities to help people get informed and get involved in advancing equality," said Cyndi Lauper. "Videos are a powerful tool in telling a story and we know that reaching people on their mobile phones is an important and innovative way to continue to encourage people to give a damn. Thwapr's solution also allows us to deliver our videos in a fully branded experience so we can stay consistent with the look and feel of the campaign and website."

The Give a Damn Campaign ( is a project of the True Colors Fund, which was co-founded by Cyndi Lauper to inspire and engage everyone, especially the straight community, to get involved in the advancement of gay, lesbian, bisexual and transgender equality. The Give a Damn campaign addresses several key issues including workplace discrimination, hate crimes, marriage, faith, youth homelessness and immigration among many more.

The Give a Damn will be using Thwapr's proprietary Share to Phone solution on each of its celebrity videos on the Website to enable sharing directly to any mobile phone in North America. Thwapr's solution includes a fully branded micro-mobile Website that enables viewers to donate directly from their phones and encourages additional donations by sharing to other phones, Facebook and Twitter.

"We are very excited to be working with the Give a Damn Campaign to help support the cause through mobile video sharing and enabling donations via mobile phones through our 'DONATE' call to action button," says Bruce Goldstein, CEO of Thwapr. "The campaign is addressing important issues and we believe mobile video sharing is an ideal way for caused-based marketing to reach their audience and help drive donations."

Consumers can subscribe to receive the latest Give a Damn Campaign videos by texting 'DAMN" to 757575.

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at, follow us at or Like us on Facebook

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