SOURCE: Thwapr

Thwapr

Thwapr

July 06, 2011 08:30 ET

Thwapr Provides Mobile Video Via QR Code for Facehoop Academy

International Youth Basketball Camp Goes High Tech

NEW YORK, NY--(Marketwire - Jul 6, 2011) - Thwapr, Inc. (OTCBB: THWI), a leading social mobile video solutions provider for brand marketers, today announced it has been selected by international youth basketball camp, Facehoop Academy, to provide mobile video sharing services via QR codes for its participants and fans. QR codes found in the uniforms of participants lead directly to mobile video messages that can be viewed, shared to other mobile phones or posted to social networks including Facebook and Twitter.

"I have been excited about QR codes for quite some time now and have been looking for ways to use them in different ways including Facehoop Academy and other areas such as retail and manufacturing," says Filip Bajovic, co-founder and CEO, Facehoop Academy. "Thwapr's mobile solution is ideal as we can stay consistent with our branding while using a reliable service."

The Facehoop Academy aims to bring back the old school way of teaching basketball and is based on teaching youth from around the globe the fundamentals of basketball while stressing the importance and value of education and academic achievement. It moves away from the current scout-agent recruiting environment and focuses on basic core skills, leadership and sportsmanship.

"Facehoop is using Thwapr in a creative way -- combining QR codes in the uniform is a unique way to deliver a rich video experience. We wrap the video in a fully branded experience so it stays consistent with the environment Facehoop is offering," says Bruce Goldstein, CEO, Thwapr.

The Facehoop Academy has week-long camps annually in the U.S. and Barcelona. For more information, please visit www.facehoop.com.

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at www.thwapr.com, follow us at www.twitter.com/thwapr or Like us on Facebook www.facebook.com/thwapr.

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