SOURCE: Thwapr

Thwapr

June 27, 2011 08:30 ET

Thwapr Ramps for Growth and Appoints Matt Sternberg Director of Business Development

NEW YORK, NY--(Marketwire - Jun 27, 2011) - Thwapr, Inc. (OTCBB: THWI) (OTCQB: THWI) (PINKSHEETS: THWI), a leading social mobile video solutions provider for brand marketers, today announced the appointment of Matt Sternberg as director of business development. In his role, Sternberg will help fuel the company's growth by building mutually beneficial partnerships and strategic business opportunities across multiple verticals, including brands, agencies, media, entertainment and publishing, among others.

"Thwapr currently delivers branded video for several high-profile clients such as Vans Warped Tour, Miami Dolphins and Lopez Tonight and we are gearing up to accelerate our growth among entertainment brands and other marketers that need an effective and affordable mobile video solution," said Bruce Goldstein, CEO, Thwapr. "We are thrilled with the addition of Matt and his background in mobile content distribution. His extensive experience in our key vertical markets will help us execute on our growth strategy and capitalize on what is emerging as the next major marketing trend."

Sternberg joins Thwapr with nearly 20 years experience in business development, sales and marketing in the media, entertainment and technology industries. For the past ten years, Sternberg has been developing disruptive content distribution and multi-platform marketing and sales strategies for companies that operate where technology and pop culture intersect.

"Thwapr's value and benefit to marketers was immediately clear to me," said Sternberg. "I am very excited by the opportunity to join a high growth company and help deliver its best of breed mobile video solutions to brands and marketers seeking to connect with consumers, via video offers and messages, on their mobile devices."

Prior to Thwapr, Sternberg was instrumental in helping numerous Internet and mobile startup companies develop effective marketing efforts and new business strategies. Previously, Sternberg held executive positions at Universal Music Group's eLabs, where he was vice president of marketing, and at mobile and online video platforms Myxer and ROO Media (now KIT digital). Sternberg is a leader in the development of mobile marketing, integrated sponsorships, mobile video and content distribution strategies and has spearheaded some of the music industry's first forays into Internet and mobile sales efforts and experiences.

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at www.thwapr.com, follow us at www.twitter.com/thwapr or Like us on Facebook www.facebook.com/thwapr.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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