NEW YORK, NY--(Marketwire - Jun 29, 2011) - Thwapr, Inc. (OTCBB: THWI), a leading social mobile video solutions provider for brand marketers, has announced its return to the Vans Warped Tour®, one of the nation's largest summer rock tours, after thrilling performance results from last year's event. Thwapr's patent-pending video sharing solution allows Vans to send fans official, branded video blog updates, or "pit reports," from its field reporters. Daily updates will be sent directly to subscribers' phones from every stop on the 44-city tour. This year's tour features popular bands including: The Devil Wears Prada, Asking Alexandria, Gym Class Heroes, Pepper, August Burns Red, A Day to Remember and 3Oh3! and more than 150 other bands and artists.
"Each year we look for the most innovative ways of connecting with our fans and offering mobile video solutions is very important this year," said Paul Kersh, new media manager at 4Fini. "Thwapr's mobile video sharing solution also provides benefits for our sponsors and vendors who are interested in co-sponsorship of branded mobile updates to fans."
Thwapr's solution will deliver a daily pit report that includes fan and musician interviews, on-stage and off-stage performance highlights, and featured sponsor booths, among many other parts of the tour. Fans can receive updates by texting "WARPED" to 757575 or via the Vans Warped Tour Website. Fans receive the mobile video updates via SMS and simply click on a link to watch the video right on their mobile phone. They can also easily share video content directly to their friends' mobile phones or via their Facebook and Twitter accounts.
Thwapr's technology automatically optimizes video for more than 300 different devices in real time, ensuring the brand delivers the highest possible quality media regardless of screen size, bandwidth, file size or picture quality.
"We are thrilled to be working with Vans for a second year in a row and believe this to be an ideal example of how promoters, bands and recording artists alike can connect with fans through a branded mobile video experience," said Bruce Goldstein, CEO, Thwapr. "Thwapr's mobile video service expands distribution, enhances fan engagement, and offers additional monetization opportunities for content owners while giving them complete control of their message in a high quality user experience."
Currently in its 17th year, the Vans Warped Tour is touring 44 cities in the U.S. and Canada and has show dates running through August 14, 2011. Each city showcases 10 stages of live music featuring more than 80 bands per market. It is not uncommon for each Tour stop to average over 13,000 attendees.
About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at www.thwapr.com, follow us at www.twitter.com/thwapr or Like us on Facebook www.facebook.com/thwapr.
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About the Vans Warped Tour®:
The VANS WARPED TOUR® is well established as America's longest-running touring festival, breaking up-and-coming indie talent as well as showcasing established artists since 1995. It has cemented its place in history by playing a major role in bringing punk-rock/skate/action sports culture from the underground to the forefront of American youth culture, while at the same time creating awareness and taking action towards environmental and causes and helping those in need. The traveling punk rock summer camp features a diverse array of artists as well as a variety of lifestyle attractions for its traditionally low ticket price. For more information on the tour that Alternative Press readers voted the "Best Tour/Festival" of 2009 and Rolling Stone called "America's most successful festival" (2005), go to: www.warpedtour.com.