SOURCE: Thwapr

April 11, 2011 16:30 ET

Thwapr to Mobilize IC Places Video Coverage of Tribeca Film Festival

Mobile Subscribers Get Exclusive Behind the Scenes and Red Carpet Footage Delivered to Their Phones

NEW YORK, NY--(Marketwire - Apr 11, 2011) - Thwapr, Inc. (OTCBB: THWI), a leading social mobile video and photo sharing service, today announced it has been selected by IC Places, Inc. (OTCQB: ICPA) (PINKSHEETS: ICPA), a network of city Websites for news and entertainment information, to be the exclusive mobile video provider of its coverage of the star-studded Tribeca Film Festival. The festival takes place in New York City from April 20th through May 1, 2011.

IC Places will use the Thwapr mobile video solution to take fans behind the velvet rope with exclusive footage from the red carpet and throughout the festival. Fans can see their favorite celebrities and catch all the action with daily updates. Fans can simply text the keyword "MOVIES" to 757575 to receive the updates directly on their phones.

"Thwapr's is an ideal partner for a news and entertainment providers such as IC Places for its coverage of the festival," says Bruce Goldstein, CEO of Thwapr. "We have a reliable platform that is easy for fans to use and can be viewed on 300 different types of phones. No other mobile video platform can confidently deliver to such a broad base of users."

Fans receiving IC Places' coverage of the festival can also share the videos with friends by sending it directly to other phone numbers or by posting on their Facebook and Twitter accounts.

"We are excited to take our coverage of the festival to the next level by delivering it directly to mobile phones," said Steve Samblis, president, IC Places. "Our users want to get the best entertainment news coverage and we are always looks for new and exciting ways to deliver our content to our readers."

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center in New York City to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture. The Tribeca Festival has screened over 1200 films from over 80 countries since its first festival in 2002. Since its founding, it has attracted an international audience of more than 3.25 million attendees and has generated an estimated $660 million in economic activity for New York City.

About IC Places
IC Places ( owns and operates 350 city news and entertainment Websites. Each IC Places city Website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit

About Thwapr, Inc.
Founded in 2007, Thwapr strives to make mobile video sharing easy to use for both users and brands. Thwapr empowers users to get their moments moving and enables brands to mobilize and monetize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. To learn more about the Thwapr iPhone app, visit or text "iphone" to 757575 to view a video about the app. Learn about Thwapr's platform for brands at Also, visit us at, follow us at or Like us on Facebook

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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