PALO ALTO, CA--(Marketwired - Jan 30, 2014) - TIBCO Software Inc. (
The redesigned logo is comprised of the company name, along with a design mark in the last letter representing the success TIBCO has achieved by highly serving the needs of its customers over the last 17 years. TIBCO integrates people, processes and systems for 4,000 companies around the world, and turns their data into actionable insight. This leadership in infrastructure software and business intelligence has taken TIBCO from a Silicon Valley startup to a billion-dollar company in the last two decades. The clean, simple and visually appealing design of the new company logo is also a reflection of the company's focus on the design aspects of its products and services portfolio.
"As the consumerization of the enterprise has taken shape, TIBCO has embraced that people value companies and products that are human and approachable," said Lori Wright, chief marketing officer, TIBCO. "TIBCO's legacy is deeply rooted in solving the most complex technical challenges for many of the world's largest companies and government agencies. As we move forward in TIBCO's next growth chapter, we are going to take these highly sophisticated products and make them easily accessible, pleasantly designed and highly interactive. The refreshed corporate identity is a signal for where we are taking the company, as a whole."
"Tank's challenge was to help create an iconic brand ID for an industry icon," said Andrew Smiles, creative director, Tank Design. "Our approach was to leverage the very heart and soul of the TIBCO brand -- big data and innovation experts meeting the demands of 21st-century challenges. We expressed this in a very simple, visual way that also communicated the company's industry leadership position."
For more information about TIBCO, visit www.tibco.com.
About TIBCO
TIBCO Software Inc. (
TIBCO, Two-Second Advantage and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.
Contact Information:
Media Contact:
Leslie Moore
TIBCO Software Inc.
(650) 846-5025
lmoore@tibco.com