SOURCE: Ticketfly

Ticketfly

October 30, 2012 11:00 ET

Ticketfly Brings "Tickets Everywhere" With New Platform Release

Key Features Include Enhanced Social Discovery, New Purchase Experience and Improved Mobile Delivery with Apple Passbook Support

SAN FRANCISCO, CA--(Marketwire - Oct 30, 2012) - Ticketfly, the social ticketing platform for professional event promoters and venues, today announced major upgrades to its social sharing tools, purchase process, and mobile delivery options, including Apple Passbook support. This release demonstrates the company's commitment to reinventing online ticketing by allowing fans to purchase tickets wherever they find events. Whether online, on Facebook, or on mobile devices, Ticketfly is committed to delivering the most user-friendly ticketing experience possible, from event discovery to purchase and delivery.

Discovery
Ticketfly leads the industry in helping people find relevant events online. Promoters and venues can enter event information once and publish content-rich listings across multiple channels, including their own websites, ticketfly.com, Facebook, and Ticketfly's affiliate network of influential event and entertainment websites. Ticketfly's automated social marketing tools create Facebook events and schedule Tweets with just a few clicks. Frictionless publishing for venues and promoters results in easier event discovery for fans, which sells more tickets.

Ticketfly makes sharing easy on event pages and during the purchase process. Today's release includes new sharing options that allow fans to RSVP to events on Facebook, post automatically to their Timelines and share purchases with specific Facebook friends by name. An updated confirmation page also allows fans to "Like" venues and artists' Facebook Pages and share events via Twitter, Google Plus, or Facebook.

"Ticketfly is constantly adding features that improve the fan experience, which helps us sell more tickets," said Tom Sessa, General Manager at the Aladdin Theater in Portland, Ore. "Ticketfly makes it easy for our fans to share events with their friends, multiplying the power of our marketing efforts. And new features like Passbook compatibility help our box office and on-site operations run more smoothly."

Purchase
Ticketfly's upgraded purchase experience has been redesigned to maximize conversion and social sharing, and provide a streamlined experience for consumers. Fans can buy Ticketfly tickets everywhere they discover events with the same simple and elegant user experience, whether on mobile, Facebook or the Web.

"We continue to focus on delivering the most socially-charged purchase experience in the industry," said Sean Porter, Ticketfly's Chief Technology Officer. "Ticketfly's platform helps consumers find out about events and drives ticket sales for venues and promoters by lowering the barrier to purchase and encouraging social behavior."

The updated Ticketfly purchase experience enables fans to complete transactions faster, helping them get the tickets they want. Clients who participated in the pilot program, including the Aladdin Theater in Portland, Ore. and Chicago's Congress Theater, saw a 13% increase in transactional conversion rates.

Delivery
Passbook support is another step in Ticketfly's efforts to deliver tickets to customers in the most convenient ways possible, including print-at-home, mobile, mail, and will call. Mobile ticketing has been a key focus for Ticketfly since its founding in 2008, with features including mobile-optimized venue sites, mobile purchasing, and an iOS Scanner app. Now, Ticketfly enables iOS users to add tickets to Passbook with a single click in a confirmation email, while continuing to support email based mobile tickets for Android and other users without Passbook support.

About Ticketfly:
Ticketfly is the social ticketing platform for professional event promoters and venues of any size, from standing-room-only clubs to festival grounds and arenas with reserved seating. The Ticketfly platform provides a full suite of integrated ticketing, social marketing, email and analytics tools that streamline operations and increase ticket sales.

The San Francisco Business Times recently named Ticketfly the fastest-growing technology company in the Bay Area, based on revenue growth. Prominent Ticketfly clients include Merriweather Post Pavilion (Baltimore), Brooklyn Bowl, Austin City Limits Live, The Troubadour (Los Angeles), Preakness Stakes, The Capitol Theatre (New York), Noise Pop Festival (San Francisco) and Virgin Mobile FreeFest.

For more information visit start.ticketfly.com, connect on Facebook at facebook.com/ticketfly, or follow us on Twitter at twitter.com/ticketfly.

Contact Information