SOURCE: TicketLeap


April 27, 2012 10:00 ET

TicketLeap Launches Self-Service, Reserved Seating Option for Event Organizers

Industry-First Feature Allows Instant Customization of the Ticketing Experience

PHILADELPHIA, PA--(Marketwire - Apr 27, 2012) - Selling tickets to live events just got easier, as TicketLeap today unveiled its new self-service, reserved seating feature. TicketLeap is the first company to offer this capability, enabling live event organizers to design their venue space, build a seating chart, and set different ticket prices all within its platform. Event-goers can also view seating options and select their ticketing preferences when purchasing tickets to an event.

This new feature builds on TicketLeap's core service of providing event organizers with a robust ticketing platform that allows them to control the entire event lifecycle -- from customizable event pages, to pre-event sales and marketing, to at-the-door check-ins -- without having to worry about expensive box office point-of-sales equipment or unneeded complexity.

With the new self-service, reserved seating feature, event organizers can:

  • Create a visual representation of their venue; including:
    • Seating charts and rows of seats that can be color-coded based on section and ranked by desirability on a 1-10 scale.
    • Objects, including a multitude of icons, stages, sports fields and more, to create a more accurate physical representation of the venue's layout.
  • Offer handicapped seating: For any wheelchair accessible or closed caption support seating needs.
  • Save venue creation for future use: Once a venue is created, it will be saved on the TicketLeap platform as an option for all future events.

"The ability to create our own custom seating chart is extremely practical, as seat selection plays such a vital role in the event experience," said Chris Perrotti, chief operating officer and general manager of Mount Laurel Performing Arts Center. "With TicketLeap's self-service, reserved seating feature, our customers now have a visual representation of our venue and access to all of the information they need to make a decision about seating right in front of them."

"Our goal is to continue refining and simplifying the ticketing process for event organizers, and we're stoked to be the first company to bring the self-service, reserved seating functionality to market," said Chris Stanchak, founder and CEO of TicketLeap. "There's really no option out there right now for event managers that want to add custom seating charts (at least not one that doesn't use a more complicated legacy platform). We're all about catering the ticketing experience to the needs of all our customers, and this new feature allows us to further the personalization and customization process of creating events and selling tickets."

To use the self-service, reserved seating feature, visit and create an event. Once your event has been created, click on the tab "Manage" and select "Seating Charts" from the dropdown list. For more detailed instructions on how to use this feature, check out this post on the TicketLeap blog.

About TicketLeap
TicketLeap is a powerful event registration platform designed to make creating events and selling tickets easier and more social than ever. Event organizers can sell tickets quickly, track sales in real-time and get people talking about events from one unified system. Ticket buyers can see who else is attending events through social media feeds and let the world know where they're going. Learn more at

Contact Information

  • Media Contact:
    Erica Orthmann or Chantal Reisman
    TicketLeap (at) launchsquad (dot) com