June 17, 2011 12:27 ET

TicketNetwork Advisory -- Festivals Attract Mostly In-State Ticket Buyers

VERNON, CT--(Marketwire - Jun 17, 2011) - Concert-goers traveling to popular music festivals this summer are more likely to reside within the state where the festival is located than travel from other states, according to data from the TicketNetwork exchange*. However, some festivals attract ticket buyers from well outside the host state, and even from around the world.

A comparison of data from three festivals -- the Austin City Limits Festival, Coachella, and Lollapalooza -- shows that at least 54% of customers buying tickets for those festivals are residents of the state where the event is held. Although Austin City Limits and Coachella are held in much larger states -- Texas and California -- in contrast to Lollapalooza's location in Illinois, customers tend to be clustered around the host city, with a third or more living within 150 miles.

While most customers live fairly close to the events, up to 39% of ticket buyers live 500 miles or more from the locations of the festivals. 12% more Coachella ticket buyers live that far away than do customers purchasing tickets for Austin City Limits or Lollapalooza. Coachella's large non-local attendee population is due to more than 14% of ticket buyers living outside the United States. International attendees make up no more than 2% of ticket buyers for the other two festivals.

For further discussion of this data, please visit the TN Team Blog at

*As of 6/13/2011 6:40 p.m. EDT. Prices may fluctuate based on market demand.

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