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February 22, 2010 11:05 ET

TicketNetwork Advisory -- NCAA Ticket Demand Aided by Kentucky Resurgence

VERNON, CT--(Marketwire - February 22, 2010) - The University of Kentucky men's basketball team has re-emerged as one of the top programs in college basketball in 2010, greatly increasing the demand for Kentucky Wildcats tickets. The increased demand has pushed the average ticket price in 2010 to $160, which is a more than 105 percent increase over last season's average of $78.

With Kentucky missing the NCAA Tournament for the first time in 17 years in 2009, the demand for NCAA Tournament tickets among Wildcats fans will also be extremely high. The Final Four is set to take place April 3rd and 5th at Lucas Oil Stadium in Indianapolis, IN, just 3 hours from the Kentucky campus.

Top 5 Kentucky Home Games of 2010

Opponent                                          Avg. Ticket Price

Louisville Cardinals [tickets]                          $430.03

Florida Gators [tickets]                                $370.39

Tennessee Volunteers [tickets]                          $359.57

South Carolina Gamecocks [tickets]                      $263.95

North Carolina Tar Heels [tickets]                      $259.90

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