December 05, 2013 08:00 ET and the Niagara IceDogs Form Ticketing Partnership

The Agreement Is Centered on the ProVenue® Platform

COSTA MESA, CA and ST. CATHARINES, ON--(Marketwired - Dec 5, 2013) -, provider of state-of-the-art technology solutions to over 1000 sports and entertainment clients around the world, and the Niagara IceDogs of the Ontario Hockey League (OHL) today announced a long-term ticketing services partnership. Starting with the 2014-15 season, the IceDogs will utilize the ProVenue platform for all ticket sales at the new 5,300 seat Meridian Centre, in St. Catharines, Ontario.

The agreement expands upon's presence and support of the Canadian Major Junior market, where it already serves the Sudbury Wolves (OHL), Lethbridge Hurricanes (WHL) and Erie Otters (OHL) as well as their host facilities. ProVenue's roots in professional sports provide these franchises with a best-in-class feature set to manage complex inventory and fan relationships.

"We could not be happier to partner with the Burke family and the IceDogs," said Dan Archabal, Vice President of Business Development. "Moving from the Gatorade Complex to the Meridian Centre next year, the franchise wanted to upgrade all components of the fan experience. ProVenue will allow the team to offer fans significantly expanded online self-service options; including an automated kiosk and online account management tools. We understand that OHL franchises need to stay lean. Our tools and services will let the IceDogs focus more on fan contact and less on the transactions."

IceDogs Owner and Governor Bill Burke emphasized the importance of the services and marketing relationships that will bring to the partnership. " has such a strong base of operations just like ours in the Niagara Region and we hope to take advantage of the facilities and franchises in this network. They have proven themselves in the OHL and we are excited to move forward with them in our new home at the Meridian Centre."

For more information about The IceDogs and the new Meridian Centre, visit or

About is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves as the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A wholly owned subsidiary of MLB Advanced Media, LP since 2005, is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers through its website at

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