January 18, 2011 06:00 ET Signs Long-Term Ticketing Agreement With the Idaho Center and ICtickets

The ProVenue® Platform Will Power the Multi-Venue Ticketing Operation

COSTA MESA, CA--(Marketwire - January 18, 2011) - -- a leading global provider of integrated, high-performance ticketing solutions -- announces the addition of the multi-venue ICtickets and Idaho Center to its client list. The new partnership centers on ProVenue from, the most technologically advanced, web-based ticketing platform in the industry.

"We are pleased to be working with and its ProVenue platform to best enhance our consumer facing and internal ticketing operations. They have an exceptional expanding product line that integrates well with our business model," says Craig Baltzer, General Manager, the Idaho Center. "Today's market demands new features such as Tickets@Phone, participation in primary auctions, and other emergent technologies, which is why we chose to take our business into the future."

The Idaho Center is an entertainment, event, and sporting complex located in the Treasure Valley -- 20 minutes west of Boise, ID -- that encompasses a 120,000 square-foot arena, a 100,000 square-foot sports center, and the Valley's only outdoor amphitheater (capacity 10,500). The facility is centrally located between Seattle, Portland, Reno, and Salt Lake City, positioning it at "the Crossroads of the Northwest." ICtickets is the primary ticket provider for the Idaho Center Arena and Amphitheater, as well as the leading ticketing entity in the Treasure Valley Market. SMG manages the Idaho Center and ICtickets on behalf of the City of Nampa, ID.

ProVenue innovates with industry-leading technologies including the capacity to facilitate high-volume transactions with optimal speed and efficiency; robust data management options; flexible open architecture that allows for the seamless integration of additional applications and features from and third party suppliers.

Also under the new agreement, Tickets@Phone will introduce mobile ticket delivery to Idaho Center patrons, allowing them to receive bar-coded tickets securely on their mobile devices for a paperless -- and green -- ticket-buying experience. The technology also streamlines venue access for event attendees, and provides valuable data capture for the Idaho Center organization.

"We are delighted to be entering into a partnership with the Idaho Center and ICtickets," says Ed Gow, Vice President of Sales & Marketing, "As the functionality and features of ProVenue continue to expand, I am confident that the capabilities will enhance our new clients' success in an increasingly digital ticketing marketplace."

About is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A privately held subsidiary of MLB Advanced Media, LP, since 2005, is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers at

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