July 30, 2012 07:00 ET® Partners With Mad Mobile to Power ProVenueMobile™ for MLB Clients

New Mobilized Web Site Solution Improves Experience and Future Potential

COSTA MESA, CA--(Marketwire - Jul 30, 2012) -, provider of state-of-the-art technology solutions to over 1000 sports and entertainment clients around the world, has partnered with Mad Mobile to deploy an updated mobile-optimized sales tool for all of MLB Clubs. has been an early leader in mobile ticketing and the first vendor to offer end-to-end search, purchase and ticket delivery all from the mobile device. continues to stay on the leading edge of innovation and partnering with Mad Mobile provides some immediate gains:

  • Superior UI - Professional design without templates and a mobile UI framework that delivers a quick, app-like interaction with the consumer, creating a more pleasant search and transaction experience.
  • Powerful Platform - Quickly mobilizes website content and functions with minimal impact to IT resources.
  • Innovation - Mad Mobile brings a culture of innovation based on a solid understanding of emerging technologies and standards.

John Rizzi, SVP of Client Services for, points out, "Ticketing transactional sites are surprisingly complex, and given the need to tailor the experience for our clients, having a partner who does not assume a 'one size fits all' attitude is key to success. Mad Mobile gives us that flexibility and positions us for further innovation going forward."

"We recognize as a tremendous leader in the entertainment technology space and we want to be part of that great success story," says Ryan Kelly, VP Sales and Marketing for Mad Mobile. "When we look at what they've accomplished and how they've continued to innovate despite being in an extraordinarily challenging marketplace, we are completely committed to working with them. It's going to be a great partnership."

The focus has been on the MLB Clubs but the offering will extend to other existing and new mobile clients over the next few months.

About, Inc. is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sporting events worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves as the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A wholly owned subsidiary of MLB Advanced Media, LP since 2005, is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers through its website at

About Mad Mobile Inc.
Mad Mobile powers mobile web and mobile commerce sites for top brands including Road Runner Sports, Lenovo, Suzuki, Claire's, Kansas City Steaks, Mattel, Panera Bread, and Sleep Number. Mad Mobile's unique Mad-X platform transforms current desktop websites into mobile-friendly websites with little or no support from IT resources. Mad Mobile converts desktop website content into rich HTML5 mobile experiences that are highly differentiated and align with brand goals.

Contact Information

  • Media Contact:
    Chaeli Walker, Inc.
    Tel (714) 327-5492
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