July 11, 2012 07:00 ET® Proud Sponsor of the 2012 SEAT Conference

Exclusive Technology Summit to Be Held in Boston August 5-8

COSTA MESA, CA and PHOENIX, AZ--(Marketwire - Jul 11, 2012) -, provider of state-of-the-art technology solutions to over 1000 sports and entertainment clients around the world is partnering with the Sports and Entertainment Alliance in Technology (SEAT) at their 2012 conference at Boston's historic Liberty Hotel in August.

The SEAT conference is in its 6th year of bringing together the very top leaders in Information Technology in the Sports and Entertainment field and provides education and the exchange of ideas to further the effective development and use of technology in venues across the country and around the world.

" has a long history of innovation with leading-edge ticketing technologies, particularly with the launch of their state-of-the-art ProVenue® platform, and has been a source of hope and excitement to technology leaders in our industry," said Christine Stoffel, Founder of SEAT. "They have been extremely helpful and supportive in the formation and growth of SEAT over the last several years, and we're excited that they continue to be key participants in our conference." recently began publishing APIs for their Oracle and Java based ProVenue ticketing application, beginning the next generation of ticketing -- integrating directly with other applications for real-time data and transaction sharing. One example using this approach, will allow tickets to be purchased directly from a team or venue's website without the usual re-direct to a different set of web transaction pages.

"We have consulted extensively with technology leaders in the sports and entertainment space during our development of ProVenue, many of whom are now key participants and members of SEAT. It is a natural fit for us to embrace and support this organization of our colleagues to help foster communication and the evolution of ideas in this community," explained John Walker, President & CEO,

Servicing dozens of enterprise-class organizations across the major leagues including MLB, NHL and NASCAR, as well as regional ticketing distributors with clients from all entertainment genres, the ProVenue platform is a high-capacity and highly configurable Software As A Service (SAAS) application.

The 2012 SEAT conference will feature speakers from illustrious organizations such as: TD Garden/Boston Bruins, FELD Entertainment, International Speedway Corporation (ISC), the NFL and Ohio State University. Doug Lyons, Vice President of Marketing and Communications for, will be participating on a panel entitled "Driving Revenue through Ticketing Technologies."

For more information on attending the 2012 SEAT conference-event, visit Follow SEAT on Twitter: @seatconferenceLinkedIn: search for SEAT Sports Group and Facebook:

About, Inc. is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves as the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A wholly owned subsidiary of MLB Advanced Media, LP since 2005, is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers through its website at

About SEAT, LLC.
SEAT LLC, a sports technology consortium for the executive leaders across the sports and entertainment industry. SEAT brings leaders together with innovative technology solution providers to solve industry challenges and to address the evolution of the industry. SEAT is the only conference-consortium and consulting company that is holistically owned and operated by prior sports executives, giving SEAT a unique distinction above all other conference organizations. Members of SEAT's community are comprised of executive technology, marketing, sales and operations leaders from all major sport league governing bodies, professional and amateur sports organizations, pro golfing organizations, collegiate CIO's, collegiate athletic directors, collegiate athletic technology and marketing professionals, racing organizations and leading entertainment and sports venues.

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