August 06, 2012 07:00 ET® Renews Hult Center to Long Term Contract

Renowned Oregon Venue Upgrading to ProVenue® Platform This Summer

COSTA MESA, CA and EUGENE, OR--(Marketwire - Aug 6, 2012) -, provider of state-of-the-art technology solutions to over 1000 sports and entertainment clients around the world is excited to announce the long-term extension of their relationship with the Hult Center for the Performing Arts. The 5 year deal -- with options for an additional 6 years -- includes the Center's move to the industry leading ProVenue ticketing platform.

" has been a valuable partner in providing technology services to the Hult Center and we are excited to take advantage of their latest innovations with the ProVenue system," said Marcia James-Gluz, Ticket Services Manager at of the Center. "We look forward to expanding our capabilities and creating the best ticket purchase experience for our patrons with the use of this great tool."

ProVenue is a state-of-the-art technology platform that provides robust ticket inventory and customer service management tools along with the ability to handle the high volume demand experienced by large entertainment venues. At the same time the advanced architecture gives maximum control of branding and messaging to client organizations on the system. The solution also includes integrated Access Control scanning capabilities that allow clients to have customizable tickets. This includes Tickets@Home® tickets where space on the page can be used for promotions or paid and sponsored advertising with the associated revenue going 100% to the client.

Like many other venues, the Hult Center is excited about upgrading to the system's new fully-integrated, best-in-breed Interactive Seat Maps, that allow customers to select seats online from maps dynamically generated from the ticketing system. This is unlike other systems where such maps need to be built and maintained separately and updated manually when event configurations change -- which is often.

Ed Gow, Vice President of Client Engagement for, commented, "The Hult Center is one of our marquee clients in the Performing Arts space and will be a great showcase for ProVenue in that market. They are a great candidate to move to our newest and most powerful product, and they will be great partners in helping prove its continued success in all genres of live event ticketing."

The Hult Center opened to national acclaim in 1982 and is home to a number of important Resident Companies including the Eugene Ballet, Concert Choir, Opera and Symphony as well as the Oregon Bach Festival and Oregon Festival of American Music. It holds over 400 events a year in its numerous performance and entertainment spaces, including the popular outdoor Cuthbert Amphitheater. The Hult Center for the Performing Arts is owned by the people of Eugene and operated by the City of Eugene's Cultural Services Division.

About, Inc. is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sporting events worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves as the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A wholly owned subsidiary of MLB Advanced Media, LP since 2005, is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers through its website at

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