SOURCE: Loyalty Lab, Inc.

August 01, 2006 09:20 ET

TicketsNow Launches "The InCrowd™" Loyalty Program Using Loyalty Lab's On-Demand CRM Platform

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 1, 2006 -- Loyalty Lab, Inc., the leading on-demand relationship and retention marketing solution for consumer brands, announced today that TicketsNow, the world's leading online marketplace for premium event tickets, has launched the first of its kind best-customer loyalty program with the Loyalty Lab platform.

TicketsNow yesterday announced a completely redesigned site that features the first and only customer loyalty program within its industry, "The InCrowd™" (www.TheInCrowd.com). Depending on the level of membership, frequent customers can earn rewards ranging from free shipping to event-planning and concierge services.

"The InCrowd provides unique and exclusive access to high-value services that help our customers plan and enjoy event experiences," said Mike Domek, Chairman and CEO of TicketsNow. "Through our partnership with Loyalty Lab, we are able to offer this one-of-a-kind program that will strengthen loyalty among our highest-value consumers and will encourage other TicketsNow customers to fully participate in The InCrowd."

Loyalty Lab's on-demand Customer Relationship Manager Suite provides the platform for enrolling and storing customer signups, matching transactions, and redeeming rewards. Loyalty Lab also hosts and maintains the data and web-based application that TicketsNow marketers will use to create relevant and personalized offers.

"TicketsNow is playing innovator and is first to market in their industry with a customer loyalty program," said Mark H. Goldstein, CEO of Loyalty Lab. "The InCrowd is a great way for TicketsNow to ensure that their customers think TicketsNow for premium tickets all the time."

About TicketsNow

Established in 1999, TicketsNow is the world's largest and most trusted marketplace for premium event tickets. More than 90% of all professional ticket agencies that list, buy, and sell secondary event tickets online utilize software developed by TicketsNow -- creating the most comprehensive database of secondary event tickets in the world. Named to the Inc. 500 index of the fastest-growing privately held companies in the U.S., TicketsNow is a premium ticket provider for USA TODAY, Fandango, and AOL; an official sponsor of the Baltimore Ravens and Jacksonville Jaguars; an official sponsor of University of Louisville Athletics and a corporate partner of Princeton University Athletics; a member of the Better Business Bureau; and a founding member of the NATB, which promotes the highest level of ethics in the secondary ticketing marketplace. For more information, visit www.TicketsNow.com.

About Loyalty Lab, Inc.

Loyalty Lab, based in San Francisco, is the leader in on-demand relationship and retention marketing solutions for consumer brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand email, campaign management, loyalty programs, and incentives from a single desktop. Clients include Smith & Hawken, 1-800-FLOWERS.COM, and Bally Total Fitness. For more information visit www.loyaltylab.com.

Contact Information

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