SOURCE: Tidal Software

August 13, 2007 16:20 ET

Tidal Software Appoints Mark Theilken as Senior Vice President of Worldwide Sales

Industry Veteran to Lead Next Wave of Expansion in IT Automation

PALO ALTO, CA--(Marketwire - August 13, 2007) - Tidal Software™, a leading provider of application scheduling and performance management software, today announced that Mark Theilken has joined as senior vice president of worldwide sales, reporting to Flint Brenton, president and chief executive officer of Tidal Software. Theilken was previously president, sales solutions at Dendrite International, a leading provider of sales, marketing, and compliance solutions for the pharmaceuticals industry. Theilken will lead the company's initiatives to build its global operations and deliver its expanding solution to market.

"Mark brings to Tidal a unique range of experience that is both hands-on and able to scale. Mark's expertise in driving solutions-led enterprise sales, building world-class sales organizations that scale smoothly, will drive our continued success," said Brenton. "Mark was also the clear choice because of his international expertise, which will enable us to build our operations in key global markets. I'm looking forward to working with Mark to build Tidal's next wave of growth as we continue to deliver on our vision for IT Automation."

Theilken brings to Tidal more than thirty years of rich experience building highly effective sales and services organizations delivering enterprise solutions. At Dendrite his contributions to sales strategy and execution drove increased revenue and profitability throughout the Sales Solutions line of business. Previously he was president and CEO of FUEGO Inc., a provider of business process management solutions. During his tenure at FUEGO, the company grew from startup to one of the top three "pure play" vendors in the BPM market. Prior to that Theilken was senior vice president of InfoBase products at ACXIOM Corporation. During his distinguished career Theilken has held key positions at IBM, including general management of regional operations in the US and in Asia Pacific and had revenue responsibility of over $1 billion. Theilken holds a Bachelor of Science degree from University of Illinois, Urbana.

"With its vision for IT automation, Tidal is in an excellent position to capitalize on many of the global IT trends in consolidation, virtualization, and service oriented systems," said Theilken. "Tidal has proven out their direction through the results of the last four years. I look forward to working with this world class team to expand the company's global operations and working with Tidal customers around the globe to help them derive greater business value from their data centers using Tidal solutions."

About Tidal Software

Tidal Software is a leading provider of application scheduling and performance management software that radically simplifies IT operations by automating and integrating performance and process management. Tidal's solution puts IT operations management into the business process using new levels of automation, visibility, and control over systems. Tidal makes applications such as SAP®, PeopleSoft®, and Oracle E-business Suite™ more efficient, reliable, and secure to return greater business value. Tidal also gives IT deep visibility into and precise control over new SOA-based composite solutions consisting of packaged applications and custom components in Java and .NET. General Mills, HP, ING Direct, Microsoft, and T-Mobile are among the Tidal customers who use Tidal to reduce operational costs by running IT at higher efficiency rates and containing overall data center footprints. Privately held, Tidal is venture-backed by Kleiner Perkins Caufield & Byers, Novus Ventures, Panorama Capital, and VantagePoint Venture Partners. For more information, contact Tidal Software at (650) 475-4600 or visit

Tidal Software Logo, Tidal Enterprise Scheduler, Tidal Horizon, Tidal Intersperse and Expert-in-a-Box are trademarks of Tidal Software, Inc. All other trademarks are those of their respective owners.