SOURCE: Tidal Software

July 20, 2005 09:00 ET

Tidal Software Appoints New Senior Vice President of Marketing

Rod Butters Brings Extensive Marketing and Management Experience to Drive Company Vision and Marketing Execution

PALO ALTO, CA -- (MARKET WIRE) -- July 20, 2005 -- Tidal Software, a leading provider of application automation and performance management software products, today announced the appointment of Rod Butters as Senior Vice President of Marketing, reporting to the President and CEO, Flint Brenton.

Butters will work closely with Brenton and others to develop the company's strategic vision and position in the market. In addition he will be building the worldwide marketing plan to support the company's next level of development for direct sales strategies, channel programs, and market communications. Butters comes to Tidal with over 20 years of experience in marketing, sales, and engineering at companies including Oracle, Aspect Communications, Object Design, and Mentor Graphics.

"Tidal Software has launched a new generation of business application optimization products that is already showing exceptional returns for companies from Microsoft to Mentor Graphics," said Butters. "It is an exciting opportunity to be part of a company that is combining a breakthrough vision with strong technology, a robust installed base, and profitable growth."

Butters served as executive vice president of marketing and, subsequently, president of worldwide marketing, sales, and service at Aspect Communications, where he helped reposition the company as the market leader, drove programs that improved direct sales productivity and grew indirect channel revenue, reduced operating costs to restore profitability, and added VoIP leadership through strategic acquisition. He has also served as a vice president at Oracle Corporation in the Application Server division where he helped drive creation of the market category for application servers and established Oracle as a leader in the middleware market. In addition, he has held senior marketing, sales, and engineering positions at companies including Object Design and Mentor Graphics. He holds a B.A. and M.S. from the University of Oregon.

"Rod brings an experience and expertise in marketing to Tidal that will drive our positioning and help fuel our growth for the future," said Brenton. "I truly look forward to working with him to aggressively grow our business."

About Tidal Software

Tidal Software is a leading provider of application automation, integration, and management solutions. Tidal provides products that make applications such as SAP®, PeopleSoft®, and Oracle E-business Suite™ more efficient, productive, reliable, and secure, enabling them to return the business value that companies need to be successful. Tidal's software is used by many of the world's most advanced datacenters, including Microsoft, HP, General Mills, T-Mobile, Warner Brothers and Agilent. The privately held company is venture-funded by JPMorgan Partners, Novus Ventures and VantagePoint Venture Partners. For more information, contact Tidal Software at (650) 475-4700 or visit the company's web site at

The Tidal Software logo, Tidal Enterprise Scheduler, Tidal Horizon and Expert-in-a-Box are trademarks of Tidal Software, Inc. All other trademarks are those of their respective owners.

Contact Information

  • For press information contact:
    Tidal Software, Inc.
    (650) 475-4600 x4610
    Email Contact