TidalTV(SM) Selects MPS Broadband for Content Management Solution


NEW YORK, NY--(Marketwire - June 25, 2008) - MPS Broadband, the leader in end-to-end content management platforms for web TV, IPTV (Internet Protocol Television) and mobile video, announced today an agreement with Baltimore-based TidalTV, Inc. (www.tidaltv.com) to provide the MPS Content Management Solution in support of their broadband television platform. This is the first major content aggregator for MPS Broadband in the North American market.

"MPS Broadband's technical capabilities, rapid roll-out and commitment to customer service were key factors in our selection of the MPS platform," said David Ellison, TidalTV's Vice President of Operations. "Their years of experience with a wide range of implementations will help address TidalTV's distinct requirements with ease and flexibility."

Through this agreement, MPS Broadband will automate and simplify the ingestion, management and publishing of content for the TidalTV platform.

"TidalTV is a great partner to work with in the North American market," said Anders Nilsson, CEO of MPS Broadband. "We are pleased to be working with such an innovative and intelligent team and equally impressive platform."

"Our extensive experience coupled with the ability to provide a dynamic and scalable solution for TidalTV helped to differentiate MPS from the competition and establish a clear competitive advantage," added Ivan Lopez, Vice President of Business Development.

ABOUT TIDALTV

TidalTV (www.tidaltv.com) is a free broadband television platform featuring the best in professionally produced, branded programming. The TidalTV experience is designed to complement and enhance traditional television viewing through its unique combination of programmed and on-demand shows with DVR-style controls. There is no application to download and no fees to pay -- TidalTV provides its audience with a high-quality viewing experience that, like TV, is always on.

ABOUT MPS BROADBAND

MPS Broadband (www.mpsbroadband.com) has offices in Sweden, the United Kingdom and the United States. The core foundation of all MPS Products and Services is the MPS Publishing Platform® ("MPP") which is an end-to-end content management platform for web-TV, IPTV and mobile video. The MPP is a robust, scalable and highly functional digital publishing platform hosted and powered by Verizon Business on their global IP backbone.

Contact Information: CONTACT INFORMATION FOR MPS Broadband: Rick Sheehy Phone: (617) 729-3190 rsheehy@emergepr.com FOR TIDALTV: Suzanne Gibbons-Neff SGN Public Relations & Marketing Phone: (617) 670-1763 Suzanne@sgnpr.com MPS Broadband Americas Inc. 330 Madison Avenue New York, NY 10017 Phone (646) 495 5271 Fax (214) 292 8415 www.mpsbroadband.com