SOURCE: Model Metrics, Inc.

Model Metrics, Inc.

May 02, 2011 09:01 ET

Tidewell Hospice Partners With Model Metrics to Bring the Benefits of Cloud Computing to Hospice Management

Large Hospice and Palliative Care Provider Uses Model Metrics' Cloud Deployment and Integration Expertise to Gain Business Visibility, Cost Savings and Ultimately Provide High Quality Care to Its Community

CHICAGO, IL--(Marketwire - May 2, 2011) - Model Metrics, a leader in cloud computing services for the enterprise, today announced the success of Tidewell Hospice in using cloud computing to provide high quality care to its patients and greater community. Florida's premier hospice and palliative care provider, serving 1,300 patients a day, worked with Model Metrics to deploy Salesforce CRM and integrate it with its electronic medical records (EMR) system. Tidewell has greatly gained business visibility from the resulting system, improving the effectiveness of its business liaisons in building relationships with physicians, hospitals and the community, and giving the company a competitive advantage in the face of healthcare reform.

Bringing technological innovation to hospice and palliative care
Tidewell's innovative use of technology is paving the way for hospice and palliative care centers across the country. It wanted to extend the knowledge contained in its EMR system to track its referral relationships with physicians and hospitals, as well as fundraising, events and the grief and bereavement services it offers to families and its community. Tidewell saw the potential for CRM technology to support its business process, and leveraged donated and discounted licenses of Salesforce CRM from the Foundation. It turned to Model Metrics for their expertise with Salesforce and the healthcare industry to customize the system to its unique needs.

  • Model Metrics' cloud expertise and proven methodology led to a quick deployment. Translating Tidewell's requirements into visual prototypes happened nearly instantaneously, with the system being configured and customized in just 60 days.
  • The dashboards Model Metrics created give business liaisons and their directors new insight into their relationships with physicians and long term care facilities, including referral performance by physician and admission trending. Management is now able to leverage standardized and consolidated information to direct liaisons to work more efficiently on the best referral sources that create access to hospice benefit.
  • Model Metrics integrated the cloud-based CRM system to Tidewell's EMR system using the Informatica Cloud. Patient information from the EMR system such as census data and their transitions is automatically updated in the Salesforce system on a real time basis.
  • As a result, Tidewell has been able to save costs. The new system did not require a significant increase in headcount or operation. In addition, the business visibility and control afforded by the new system gives Tidewell a competitive advantage by being able to quickly adapt and expand into new markets as a result of the changes taking place in healthcare reform and Medicare reimbursement.

Comments on the News:

  • "Model Metrics represents a new breed of services provider in the age of cloud computing. Their ability to provide nearly instantaneous proof of concepts of our vision, along with their healthcare and Salesforce domain expertise, was crucial in guiding us towards a solution that brings new innovation to how we run our business," said Dave Lafferty, EVP and CIO, Tidewell Hospice. "Cloud computing not only affords us the opportunity to manage our organization without having to maintain a large IT department or infrastructure, but also gives us nimbleness to secure our future in the face of a changing healthcare system."
  • "Tidewell Hospice is exemplary for its use of cloud computing in a unique healthcare environment," said Adam Caplan, CEO of Model Metrics. "Through its foresight into how a cloud-based CRM system could apply to how it manages relationships with its community, Tidewell is able to focus its resources on its core mission to provide the best possible care to its patients and their families."

About Tidewell Hospice
Serving more than 1,200 patients daily in Sarasota, Manatee, Charlotte and DeSoto counties, Tidewell is one of the largest not-for-profit hospices in the U.S. Home-based palliative care is the basic premise of the program, involving the support of physicians, registered nurses, social service counselors, certified nursing assistants and volunteers, all following a prescribed plan of care. Tidewell's services are available to everyone, regardless of ability to pay. For more information, please visit:

About Model Metrics
Model Metrics, enabler of the Model Enterprise, delivers solutions and services at the cutting edge of the cloud computing industry. Since its founding in 2003, Model Metrics has become one of the most diversified and respected partners of, Amazon Web Services, Adobe, and Google. Headquartered in Chicago with offices in San Francisco, Los Angeles, New York, Detroit, Minneapolis and Dallas, Model Metrics' customer base spans all industries and includes enterprises such as Abbott, Allstate, Aon,, CME Group, Honeywell, InfoUSA, MasterCard, Medtronic, and Orbitz.

With a focus on mobile and call center technology, business process and change management innovation, and custom development, Model Metrics has completed 1,500+ implementations for mid-sized and Fortune 1000 companies. Its world-class application development skills using, Adobe Flex and AIR, Amazon Web Services, Google and the Apple iPhone enable the creation of custom applications featuring multimedia-rich user experiences. To learn more, visit or follow us on Twitter at @modelmetricsinc.

Contact Information

  • Contact:
    Kelly Indrieri
    Kulesa Faul for Model Metrics
    (650) 340-1983
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