TIE Kinetix

September 16, 2015 13:57 ET

TIE Kinetix: Demand Generation Solution for Michelin

BREUKELEN, THE NETHERLANDS--(Marketwired - Sep 16, 2015) - TIE Kinetix (EURONEXT AMSTERDAM: TIE) announced today that the company signed a contract with Michelin to expand their online program for distributors and retailers.

The internet is becoming increasingly important in the distribution of tires, with end users stepping up their online orientation, especially through websites of traditional distributors and retailers. The TIE Kinetix Demand Generation solution enables distributors to provide the best possible end-user experience on their websites while maximizing sales conversion.

The TIE Kinetix cloud solution enables distributors to have real-time digital and manufacturer approved content automatically updated on their own websites. Through this solution, product sheets, images, videos and banners are dynamically updated and distributed. The solution is available 24/7 to the distributors. This solution is a response to the strong demand of a manufacturer's distributor to simplify their work and support them in their online business.

TIE Kinetix sets itself apart as the solution provider that focuses on serving the entire indirect sales channel across all partner types, including the large retailers and the long tail of the supply chain. Serving the channel for over 15 years, TIE Kinetix is a clear pioneer in this marketplace. The solution is easy-to-use and fully automated helping our customers reach a higher online and offline sales conversion. "We are excited with this first major deal for our Demand Generation solution in France. This new contract emphasizes the emerging market for Demand Generation as recognized by all major analyst firms," said Jan Sundelin, CEO of TIE Kinetix.

To learn more about TIE Kinetix Demand Generation solutions and our inclusion in "The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015", please contact a TIE Kinetix representative today. To see how we look at channel marketing differently, check out our E-book, "The Channel Marketer's Guide to Demand Generation".

For questions about this press release, please contact Patrick van Boom, Chief Marketing Officer of TIE Kinetix via

About TIE Kinetix
TIE Kinetix transforms the digital supply chain by providing Total Integrated E-Commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, deliver and optimize online. Customers and partners of TIE Kinetix constantly benefit from innovative, field-tested, state-of-the-art technologies, backed by over 25 years of experience and prestigious awards. TIE Kinetix makes technology to perform, such that customers and partners can focus on their core business. 

TIE Kinetix is a public company (Euronext Amsterdam: TIE), and has offices in the United States, the Netherlands, France, Germany, United Kingdom and Australia.

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