TIE Kinetix

May 13, 2014 09:03 ET

TIE Kinetix and Infor to Showcase the Power of Channel Partner Marketing at SiriusDecisions Summit 2014

BURLINGTON, MA--(Marketwired - May 13, 2014) -  TIE Kinetix (EURONEXT AMSTERDAM: TIE), a software-as-a-service (SaaS) provider of channel demand generation and sales conversion solutions, will host two case study sessions with Infor at the SiriusDecisions Summit 2014 in Orlando on Wednesday, May 21st. The session "Easy Through-Partner Marketing with Infor & TIE Kinetix," will focus on accelerating through-partner marketing and sales efforts.

During the session, Gerard Frey, Vice President, Infor Partner Network and Mandee Harrington, Infor Partner Marketing Manager will discuss Infor's partner marketing challenges and how they've been addressed to accelerate through-partner marketing. Frey and Harrington will also discuss how Infor has successfully automated control of its brand and how they started to build a demand generation foundation for the future for its partner program.

Session Title: "Easy Through-Partner Marketing with Infor & TIE Kinetix"

When: Wednesday, May 21, 2014 at 8:00am - 8:45am and 8:55am - 9:40am EDT

Where: SiriusDecisions Summit, Hyatt Regency in Orlando, Florida

In addition to the case study session, TIE Kinetix is inviting Summit attendees to visit booth 61 to learn more about demand generation and sales conversion through channel partners.

About Infor

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit

About TIE Kinetix

TIE Kinetix makes it easy for channel marketers to accelerate customer demand and sales conversion for their partner community. Our Through-Partner Demand Generation Solution increases lead generation and sales conversion, automates content adoption, and boosts execution of marketing campaigns via PPC, email and social media through partners. By connecting the entire partner community, channel marketers can easily control and optimize any stage of the indirect sales and marketing funnel while saving time and resources for everyone involved.

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Contact Information

  • For more information, please contact:
    TIE Kinetix
    Patrick van Boom
    24 New England Executive Park
    Burlington, MA 01803
    T: 1-800-624-6354
    E: Email Contact