TIE Kinetix

August 13, 2015 11:17 ET

TIE Kinetix Recognized as a Strong Performer That Streamlines Through-Channel Marketing Automation for Time-Strapped Partners by Independent Research Firm

BREUKELEN, THE NETHERLANDS--(Marketwired - Aug 13, 2015) - TIE Kinetix (EURONEXT AMSTERDAM: TIE), a Software-as-a-Service provider of Channel Marketing and E-Commerce solutions, today announced that the company has been identified by Forrester Research, Inc. as a Strong Performer in The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015. TIE Kinetix received the highest score in the geographical coverage strategy category.

If you're supporting a global channel program where partners do not have time, resources or skills to execute your marketing programs, TIE Kinetix has proven that it is the clear option.

TIE Kinetix sets itself apart as the Through-Channel Marketing Automation solution provider that focuses on serving the entire indirect sales and marketing funnel across all partner types, including the long-tail of your channel. Our company has been a true pioneer in the TCMA market, serving the marketplace for over 15 years. Our TCMA solution is easy-to-use and fully automated for partners which helps TIE Kinetix customers reach a 50% higher partner adoption compared to industry average.

"Everyone agrees, partners don't have time or resources to execute many of the marketing initiatives suppliers ask their partners to deploy. That's why giving partners more tools will not help them, but will only make the problem worse. TIE Kinetix looks at channel marketing differently. We focus on automating all of the steps partners need to execute and deploy a marketing play or content update. This way, partners become successful without the heavy lift of the traditional process. Our 27 years of integration experience also sets us apart from all other suppliers. We are able to seamlessly integrate with all major systems and solutions like ERP, CMS, Sales Automation and CRM to even further reduce the resources needed in Through-Channel Marketing programs," said Patrick van Boom, CMO of TIE Kinetix.

A complimentary copy of the "The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015" is available for download here: Download Full Report

To see how we look at channel marketing differently, check out our helpful E-book, "The Channel Marketer's Guide to Demand Generation."

For questions about this press release, please contact Patrick van Boom, Chief Marketing Officer of TIE Kinetix via

About TIE Kinetix
TIE Kinetix makes it easy for channel marketers to accelerate customer demand and sales conversion for their partner community. Our Through-Partner Demand Generation Solution increases lead generation and sales conversion, automates content adoption, and boosts execution of marketing campaigns via PPC, email and social media through partners.

By connecting the entire partner community, channel marketers can easily control and optimize any stage of the indirect sales and marketing funnel while saving time and resources for everyone involved.

TIE Kinetix is a public company (EURONEXT AMSTERDAM: TIE), and has offices in the United States, the Netherlands, France, Australia, UK, Spain, Germany, Austria and Switzerland.

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