TIE Kinetix

September 16, 2014 09:05 ET

TIE Kinetix Recognized by B2B Marketing for Channel Marketing Success

Through-Partner Marketing Provider Named Award Finalist by Leading Business Marketing Organization Following Channel Rebrand Initiatives With Unify

BURLINGTON, MA--(Marketwired - Sep 16, 2014) - TIE Kinetix (EURONEXT AMSTERDAM: TIE), a software-as-a-service (SaaS) provider of channel demand generation and sales conversion solutions, today announced that it has been named a finalist in the 2014 B2B Marketing Awards in the category of Best Channel Marketing Initiative. TIE Kinetix is being recognized for its work with Unify (formerly Siemens Enterprise Communications) to ensure instant channel updates during its global rebrand in 2013. 

Digital Channel, Unify's market-leading channel marketing program, is built on TIE Kinetix's Demand Generation Solution and has played an integral role in brand and message management throughout the partner channel since 2001.

In 2011, Siemens Enterprise Communications made the strategic decision to embark on a global rebrand to Unify and was faced not only with the challenge of updating company collateral, but also with seamlessly disseminating updated messaging across the Digital Channel partner community, which extends to 80 countries and 14 languages.

On October 15th, 2013, Unify launched its new brand, and with the help of TIE Kinetix's powerful demand generation and sales conversion solutions, all the new branded content, campaigns and sales tools were instantaneously made available to Unify's global partner community, with zero downtime or disruption to its partners' channel marketing and sales activities. TIE Kinetix helped the Unify partners to continue business as usual, without risking costly interruptions or having to dedicate manpower to update their systems.

"Undertaking a rebrand is a resource-intensive task that can impact business efficiency across a global partner network," said Robin Pilcher, Head of Global Channel Marketing at Unify. "As a channel centric business, our key focus is on doing everything we can to make our partners successful. The TIE Kinetix solution enabled us to instantly update all the Unify content on our partners' web sites, as well as provide them with all the new campaign materials and messaging at the very moment the brand was announced, which ensured they could continue driving demand generation and sales revenue opportunities with no distraction."

"Maintaining brand accuracy and integrity across the partner channel is critical for global companies like Unify, who operate across numerous countries and business environments and depend on the channel as a key sales avenue," said Jan Sundelin, CEO of TIE Kinetix. "TIE Kinetix is committed to ensuring that our clients' marketing messages are always accurately disseminated throughout the channel, instantly and accurately, to effectively drive demand generation. Being recognized on the B2B Marketing Award shortlist is a testament to our dedication to serving global brands with growing partner communities." 

Launched in 2005, the B2B Marketing Awards aim to recognize excellence in the field of B2B marketing. This year saw a record number of competitive entries submitted across 28 categories, the winners of which will be announced at the awards ceremony on November 20, 2014 in London. You can see the full shortlist of companies here. Follow the conversation on Twitter by using the #B2BAwards hashtag.

About TIE Kinetix

TIE Kinetix makes it easy for channel marketers to accelerate customer demand and sales conversion for their partner community. Our Through-Partner Demand Generation Solution increases lead generation and sales conversion, automates content adoption, and boosts execution of marketing campaigns via PPC, email and social media through partners. By connecting the entire partner community, channel marketers can easily control and optimize any stage of the indirect sales and marketing funnel while saving time and resources for everyone involved.

About Unify

Unify is one of the world's leading communications software and services firms, providing integrated communications solutions for approximately 75 percent of the Fortune Global 500. Our solutions unify multiple networks, devices and applications into one easy-to-use platform that allows teams to engage in rich and meaningful conversations. The result is a transformation of how the enterprise communicates and collaborates that amplifies collective effort, energizes the business, and enhances business performance. Unify has a strong heritage of product reliability, innovation, open standards and security.

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Contact Information

  • For more information, please contact:

    TIE Kinetix
    Patrick van Boom
    De Corridor 5d
    3621 ZA Breukelen
    The Netherlands

    T: +31-88-369-8000
    E: Email Contact