BOSTON, MA--(Marketwire - Oct 29, 2012) - Tier One Partners, LLC, a full-service PR and social media agency that helps companies forge active, emotional connections with their key audiences, today announced it has been selected as agency of record for Formicary Collaboration Group (FCG), a company that enables team-based enterprise social collaboration solutions; and Optaros, an organization that provides digital commerce services that embrace emerging technologies to create exceptional branded experiences. Tier One is helping both companies build awareness and thought leadership via traditional and social media channels.
"We're very pleased with the counsel and program execution that Tier One provides," said Vangie Deane, SVP Business Development at Optaros. "The agency is rich in experience, and its practitioners provide creative, innovative programs and strategies aimed at connecting with our audiences via non-traditional media channels. We hope to have a long and fruitful relationship with Tier One."
"Tier One is committed to partnering with companies that are reinventing the way business is conducted today and also those that are enhancing the consumer experience. Both FCG and Optaros fit those criteria," said Marian Hughes, managing partner at Tier One Partners. "We're delighted to welcome FCG and Optaros to our client roster and are already excited about the results we're achieving on their behalf."
About Formicary Collaboration Group: FCG is a provider of team-based social collaboration solutions. FCG's MindLink software leverages existing knowledge and communication assets to enable users to consume and share information and ideas, delivered through a next generation user experience. For more information visit www.fcg.im/.
About Optaros: Optaros delivers digital commerce services that embrace ecommerce technologies to create exceptional branded experiences. Its expertise spans the full commerce ecosystem, from customer-facing experiences to integrations with enterprise back-office applications. Optaros creates experiences that meet business objectives and directly impact the bottom line. For more information about Optaros visit www.optaros.com
About Tier One Partners
Tier One Partners, LLC is a national, full-service PR and social media agency that helps companies forge active connections with their key audiences to drive brand acceptance and loyalty. Specializing in consumer, technology and financial services markets, Tier One delivers award-winning work through a creative, entrepreneurial, "All Senior Talent, All the Time" team. Headquartered in Boston, Tier One is also a member of the Council of Public Relations Firms. For more information, please visit www.tieronepr.com.
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