SOURCE: Tier One Partners LLC

Tier One Partners LLC

January 24, 2012 09:30 ET

Tier One Partners Named PR Agency of Record for DA-Desk

Leader in the Shipping Industry Taps Tier One to Help Generate Greater Awareness

BOSTON, MA--(Marketwire - Jan 24, 2012) - Tier One Partners, LLC, a full-service public relations agency that offers "all senior talent, all the time," today announced it has been selected as the agency of record for DA-Desk, the largest independent provider of port cost management services to the shipping industry. Tier One was retained to generate greater awareness of the company, which is headquartered in the United Arab Emirates. Tier One Partners also represents Veson Nautical, another technology leader in the commercial maritime shipping arena.

"We have been quietly successful for more than 10 years, and decided now was the time to talk about DA-Desk more publicly," said Jens Loren Poulsen, Co-founder and Non-executive Chairman of the Board for DA-Desk. "We worked with Tier One on a joint announcement with Veson Nautical and were quite impressed with them. We chose to develop an ongoing affiliation based on their understanding of our industry and their relationships with the media. We are very pleased with our work together to date and we are excited to partner with them."

In 2002 DA-Desk created the concept of independent port cost management. Today, the company is an independent port cost management service provider that delivers cost savings, operational efficiencies and enhanced security to ship owners who are seeking to improve their financial performance and compliance in today's fast-paced shipping industry. DA-Desk takes the seemingly simple, yet deceptively complex disbursement account process off the desks of shipping principals and gives it to teams of knowledge workers dedicated to managing every painstaking detail.

For more information about the company visit www.da-desk.com.

"Tier One is committed to working with forward-thinking organizations and providing them with the strategic counsel and tactical execution they need to gain mindshare and increase sales," said Jeanne Bock, managing partner at Tier One Partners. "DA- Desk is making a significant difference in improving and streamlining a very focused part of the operations of the shipping industry, and we're thrilled to help the company increase its awareness with its audiences around the world."

About Tier One Partners
Tier One Partners, LLC is a national, full-service public relations agency with a service model based on "all senior talent all of the time." Specializing in consumer, technology and financial services markets, Tier One delivers award-winning work through a creative, entrepreneurial team environment that attracts premium talent. Tier One's approach to navigating today's new communications dynamics helps companies forge active and powerful connections with their key audiences, ultimately driving brand loyalty. Headquartered in Boston, the agency has hubs in Chicago and San Francisco. Tier One is also a member of the Council of Public Relations Firms. For more information, please visit www.tieronepr.com.

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