SOURCE: Tier One Partners LLC

Tier One Partners LLC

February 23, 2009 12:07 ET

Tier One Partners Welcomes Virgin HealthMiles to Roster as Agency Marks Fifth Year Anniversary

Clients See Competitive Advantage in Tier One's "All Senior Talent" Model

BOSTON, MA and CHICAGO, IL and SAN FRANCISCO, CA--(Marketwire - February 23, 2009) - Tier One Partners, LLC, a full-service public relations agency that offers "all senior talent, all the time," today announced Virgin HealthMiles, a provider of innovative employee health programs and part of Sir Richard Branson's global Virgin group, has selected the agency to support its ongoing public relations program. The new account win falls on the fifth anniversary of the agency's founding. Since its inception in 2003, Tier One has expanded from its founding six partners to more than 20 senior public relations professionals worldwide and from its original Boston and Chicago hubs to offices across the country, including a strong presence in the Bay Area and Pacific Northwest.

Virgin HealthMiles initially selected Tier One Partners to support its Capitol Steps Challenge, an obesity awareness and prevention program where governors and their executive cabinets from 14 states competed in a steps challenge to earn money to support their statewide childhood obesity programs. The Capitol Steps Challenge was the first phase in a year-long initiative Virgin HealthMiles is sponsoring to shed light on the growing issue of obesity in America. Virgin HealthMiles' preventative approach, based on physical activity and healthy lifestyle change, attracts an average of 40% of employees who participate, which helps organizations reduce medical costs and improve employee productivity and satisfaction. Over 100 industry leaders, including American Diabetes Association/Shaping America's Health, APL Limited, Hospital Corporation of America-Shared Services, Jack in the Box, Louisville Metro Government, and Shands Jacksonville Medical Center, have selected Virgin HealthMiles' award-winning program for their employees.

"We chose Tier One because we liked its 'all senior talent' model, which ensures our company is getting the benefit of experienced counsel on a daily basis," said Tom Abshire, senior vice president of marketing and customer engagement at Virgin HealthMiles. "Tier One's leadership team brings a fresh, creative approach to our brand and we look forward to working with Tier One to help position Virgin HealthMiles as a wellness thought leader for business."

"Virgin HealthMiles is a fast-growing company poised to become a top wellness influencer in this country," said Kathy Wilson, managing partner for Tier One Partners. "As we celebrate our fifth anniversary in operation, it's very gratifying to be working with leading brands like Virgin that continue to make a difference through innovation and entrepreneurship."

Tier One Partners currently partners with a range of clients from the business-to-business and business-to-consumer marketplace, including brands such as LoJack, TradeKing, Globoforce, Molecular, Ultimate Software and SearchMe. More than half of the agency's clients have been with the agency for three years or longer.

"I have worked with a variety of public relations firms over the past 20 years," said Paul McMahon, senior director, corporate and marketing communications at the LoJack Corporation, a Tier One client since the agency's inception. "None has presented as compelling a model as Tier One, where the team focusing on my company's business consists not only of all senior-level practitioners, but principals in the agency as well. The Tier One team has worked as an effective and seamless extension of my department's internal resources. With senior level people working on LoJack's business every day, the public relations program has successfully re-positioned LoJack to reflect our company's growth and diversification."

About Tier One

Tier One Partners, LLC is a full-service public relations and marketing communications firm comprised of partners with deep experience in the technology, consumer technology, financial services, professional services and consumer retail markets. Tier One uses its experience to infuse its programs with knowledgeable insight, proven strategies and creative solutions that get results. From Business-to-Business to Business-to-Consumer communications, the firm provides its range of services through a virtual team environment that enables it to deliver premium PR talent and results at highly competitive rates. Headquartered in Boston, Tier One also has hubs in Atlanta, Chicago, Philadelphia, San Francisco and Seattle. For more information, please visit

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