SOURCE: Openet

Openet

March 30, 2011 09:00 ET

Tier One U.S. Wireless Operator to Deploy Openet Policy Management

Next-Generation Policy, Charging and Subscriber Data Management Will Replace Incumbent Products to Enable Service Innovation

DUBLIN, IRELAND--(Marketwire - March 30, 2011) - Openet, the most innovative provider of Subscriber Optimization Software (SOS) to tier one communications and media service providers, today announces a major policy win with a U.S. tier one wireless operator, including deployment of a suite of policy solutions. The suite will include Openet's Corporate Spending Controls, Fair Usage, Parental and Content Controls and Service Passes solutions which will replace existing legacy products.

This win is evidence that operators' policy management needs are evolving from bandwidth management to innovative value-added services; and that operators have begun to replace initial policy management solutions with more robust offerings that will enable that evolution.

"This operator had a rudimentary policy management solution in place, which was enough when policy was in its infancy, but the operator was concerned that these solutions lacked the scalability, performance and innovation to support the operator's current and future needs," said Michael Manzo, CMO of Openet. "Operators' needs for policy are evolving at lightning speed, and yesterday's technology doesn't cut it in today's market. Today's operators need policy management integrated with real-time charging and subscriber data management capabilities. Openet was tapped for its best-in-class software, which can provide value today and evolve with rapidly changing operator needs and subscriber demands."

Openet was chosen based on several critical factors:

  • Track Record -- Openet has worked on more than 85 projects with this operator alone in the area of mediation and delivery and has performed flawlessly.
  • Scalability -- Unlike Openet, other vendors are confronting longer term issues with scalability when preparing this operator for evolving PCRF demands. Openet's ability to scale for current and future needs was a key reason for this latest deployment.
  • Integrated Policy, Charging and Subscriber Data Management -- Openet's library of innovative use cases, which enable subscriber-aware service, pricing and subscriber experience innovation, aligns with the operator's existing and forecasted needs. The ability to deploy quickly, along with a deep understanding of policy, charging and subscriber profile management, proved to be Openet's critical differentiator.

Every operator needs performance, flexibility and an integrated product portfolio in order to enable new business models. These qualities are inherent to Openet's Subscriber Optimization Software, and critical to operator success.

The policy landscape is changing quickly -- policy management needs today extend far beyond first-generation fair usage challenges. These have historically encompassed the ability to contain skyrocketing data costs and increase profitability. Now, operators are seeking to improve the user experience and create new revenue streams. Unfortunately, many early policy management solutions, including the incumbent technologies on this operator's network, do not offer these benefits. Openet's policy infrastructure will provide the network transparency, control and responsiveness required to bring the operator's service capabilities to the next level.

Openet, ranked #1 in Infonetics' biannual policy market share report, boasts policy deployments in the United States, Europe, Asia, Africa, the Middle East and Latin America. The Company's capabilities in the areas of network control and monetization, along with personalized services, easily met this operator's needs and can be scaled and augmented to respond to market changes.

For more information on Openet's policy and charging capabilities, please visit: www.openet.com.

About Openet
Openet is the most innovative provider of Subscriber Optimization Software (SOS) to tier one communications and media service providers. To succeed, today's operators must know their subscribers, deploy innovative business models and control the allocation of network resources. Openet's offerings are engineered to attract subscribers and provide an optimal experience, minimize the cost to serve them and maximize revenue -- making the most of every subscriber. With customers across the globe, Openet is meeting the needs of operators worldwide such as Vodafone, Orange, AT&T and Verizon. For more information, please visit www.openet.com.

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