SOURCE: Pente Group

Pente Group

September 06, 2011 09:00 ET

Tiesto, World-Renowned DJ and Producer, Signs Exclusive Partnership With Pente Group

Pente Group to Create Interactive Mobile, Social Applications for Tiesto; Build New, Improved Tiesto.com and Fan Club Site

MONTREAL--(Marketwire - Sep 6, 2011) - Penté Group, a leading developer of applications for mobile devices and social media, today announced an exclusive artist website and mobile partnership with global superstar DJ Tiësto to create and develop mobile and social applications, as well as build and maintain a new and improved Tiesto.com and artist fan club site InTheBooth.com.

"With Tiësto's massive fan base, constant touring schedule and social media activities, our partnership will have an enormous global reach and surely be a great success," said Basil Bouraropoulos, Chairman & CEO, Penté Group. "Being a fan myself, I think his followers will be extremely happy with our focus to bring the Tiësto experience to a mobile platform, while improving Tiesto.com and creating relevant social media layers for true fan interaction and engagement."

"I'm excited to partner with Penté Group to bring my fans closer together in the online and mobile space. We have some great things in the works!" said Tiësto.

This fall, Penté Group will launch a complete digital multi-platform solution for Tiësto. In addition to games, the first of many Tiësto applications is the official fan app, which will provide users with access to exclusive content before wider general access and a custom-streaming radio player. Users will have the ability to create their own streaming library within the application, while being able to listen to the full two-hour weekly episodes of "Club Life," the most subscribed to artist podcast on iTunes.

With the launch of the re-vamped Tiesto.com and InTheBooth.com, fans will be able to experience the next evolution of Tiësto online. Fans will be able to connect to both sites via their social network platforms and interact with each other through the brand new "Fan Connect" feature, bringing Tiësto fans closer together than ever before. In addition, Tiesto.com will feature brand new streaming capabilities with the "Club Life" podcast, and many exclusive videos and pictures available for users to enjoy and share across their own social networks.

InTheBooth.com will feature Tiësto's entire music catalogue available for streaming on-demand, as well as allow users to create their own custom playlists within the site, giving them the chance to invent their perfect Tiësto mix. InTheBooth.com will also feature brand new user profiles and uploading capabilities, where Tiësto fans will be able to upload and share their pictures and videos from Tiësto events across the globe with the rest of the InTheBooth.com community.

With these exclusive mobile apps and updated sites, Tiësto fans from all over the world will be able to follow him through their phone and computer, providing for a truly connected, unique and exclusive experience.

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About Penté Group
Located in Montreal, Canada, Penté Group (http://www.PenteGroup.com) develops entertainment-based applications for mobile devices and social media. Its focus is to partner with some of today's hottest personalities, such as Akon, Bob Marley, Barry White, Tiësto and more, and top consumer brands, like Polaroid, and feature them on multiple digital platforms for relevant consumer engagement. Penté Group has also developed a unique monetization platform that generates revenues from application sales, in-application purchases and virtual goods, as well as an exclusive in multi-platform loyalty program.

About Tiësto
Voted 'The Greatest DJ Of All Time' by Mixmag and widely regarded as the world's biggest DJ/Producer, Tiësto has worked with global superstars like Nelly Furtado, The Yeah Yeah Yeahs and Goldfrapp. His recent Kaleidoscope World Tour spanned more than 175 dates across 6 continents in 15 months playing to over 1,000,000 fans. Tiësto was nominated for two 2010 Billboard Touring Awards and listed in Billboard's Top 25 biggest grossing global touring acts of 2010Tiësto is busier than ever in 2011 with the recent launch of 'Tiësto In Concert' in Las Vegas, his monthly residency at The Joint in the Hard Rock Hotel & Casino. He is also performing globally in support his recently released Club Life - Volume One Las Vegas mix album and in the fall will embark on "Tiësto's Club Life College Invasion Tour;" the largest dance music tour to ever hit the American college market.

Tiësto has nearly 10 million followers on Facebook and receives over 500,000 unique views a day on YouTube, as well as being in the top 1% of influencers on Twitter.