Slyce Inc.

Slyce Inc.

September 09, 2014 07:30 ET

Tilly's Partners with Slyce; Launches "Tilly's SNAP SHOP" Snap-to-Buy Functionality Using Mobile Image Recognition

TORONTO, ONTARIO--(Marketwired - Sept. 9, 2014) -

Editor's Note: There is a video associated with this release.

Visual search platform Slyce Inc. - The Want Engine (TSX VENTURE:SLC) and Tilly's (NYSE:TLYS) one of America's leading specialty retailers in the action sports industry, today announced the creation of "Tilly's SNAP SHOP".

The brand new service integrates Slyce visual search technology with and enables Tilly's shoppers to open the mobile website on their smartphone, snap photos of desired items within any of Tilly's seasonal collection catalogs, and purchase the item directly at the moment of impulse.

Tilly's SNAP SHOP will be accessible to customers viewing the Fall catalog which is due for circulation early next month.

Tilly's has 206 retail locations across 33 states and circulates 10mm+ catalogs per year catering to the surf and skate community.

'Tilly's SNAP SHOP in the Real World

A future deployment of the visual search technology is likely to include the ability for Tilly's customers to snap images of any fashion item in the real world and be provided with all direct or close matching products from the Tilly's product line, based on type, style, color and distinguishing features. These will then be immediately available to purchase.

Slyce President & CEO, Mark Elfenbein said, "We're incredibly excited to be working with Tilly's on this deployment of our image recognition technology. Visual search should enable Tilly's customers to act highly-intuitively around items that catch their eye. Rather than having to describe these items using keywords as with traditional search - which can be highly frustrating and unproductive for fashion - visual search enables people to search directly by image and find exact matching products and/or those which are similar based on a multitude of attributes the Slyce platform analyzes."

Tilly's COO Craig DeMerit said, "Customer experience has always been a high priority at Tilly's. The Tilly's SNAP SHOP takes that experience a step further by enabling our customers to interact with our brand digitally in new and exciting ways. The convergence of traditional and digital media continues to be an important strategy for Tilly's and we are focused on giving the customer as many options as possible to fully experience our brand."

About Slyce

The Corporation is a visual search technology company based in Toronto, Ontario and is engaged in the business of providing advanced visual search software that allows consumers to purchase products at the moment they discover them - in the real-world and online.

Slyce has developed an advanced visual search platform that integrates with retail brands and digital content providers to give their customers the ability to instantly discover and purchase products that inspire them by simply snapping photographs with their smartphones or 'clicking' images on either their smartphones (mobiles) or desktop web browsers.

Slyce's strategy is to position itself as a pivotal player in the emerging visual web. Slyce will provide its technology to retailers, brands, app developers and digital publishers, enabling their apps to recognize products for instant purchase. Slyce will provide its technology in exchange for integration, licensing and per search fees, percentage sales splits and big data provision and analysis. Slyce is currently working with a growing list of fortune 1000 brands and companies as well as multiple innovative developers.

Slyce is also listed on the Frankfurt exchange trading under (FRANKFURT:06O1)

For image download and further company information please click for the Slyce Media Kit

About Tilly's

Tilly's is a leading specialty retailer in the action sports industry selling clothing, shoes, and accessories. We opened our first store in Southern California in 1982 and have grown to 206 stores in 33 states. Tilly's offers one of the largest assortments of brands and merchandise from the top players in the surf, skate, motocross and lifestyle apparel industries available both in stores and online at Our knowledge of ever-evolving trends and our access to the most popular brands allows us to have an unparalleled assortment of merchandise. Our selection and the look and feel of our stores are distinct and create a shopping experience that is unique, creative and fun.


The TSX-V has in no way passed upon the merits of the proposed transaction and has neither approved nor disapproved the contents of this press release.

Statements in this joint press release contain forward-looking information including, without limitation, Slyce's business plan, strategy and related milestones, Slyce's suggestions of future outcomes, the future use and development of its technology, future customers and business partners, timing and completion of the Amalgamation, the Offering and ongoing corporate strategy and benefits of the Amalgamation. The words "will", "anticipate", "believe", "estimate", "expect", "intent", "may", "project", "should", and similar expressions are intended to be among the statements that identify forward-looking statements. The forward-looking statements are founded on the basis of expectations and assumptions made by Slyce

Readers are cautioned that assumptions used in the preparation of such information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted, a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of Slyce.

Slyce does not undertake any obligation to update or revise any forward-looking statements except as expressly required by applicable securities laws.

None of the information contained on, or connected to, Slyce's website is incorporated by reference herein.

This press release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities described herein. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act"), or any state securities laws and may not be offered or sold within the United States or to United States Persons unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

To view the video associated with this release, please visit the following link:

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