SOURCE: GamePlan Marketing & Events

March 18, 2008 11:48 ET

Tim Hayden Named to Board of Experiential Marketing Forum

President of GamePlan Marketing & Events to Advise Group

AUSTIN, TX--(Marketwire - March 18, 2008) - Tim Hayden, president and co-founder of GamePlan Marketing & Events in Austin, Texas, has been appointed to the advisory board of the Experiential Marketing Forum (EMF), founder and director Erik Hauser announced.

"Tim Hayden's addition to the board brings yet another early and successful entrant in the experiential brand-building field into the community's development and planning," Hauser says. "He and GamePlan have a history of consistent growth with a range that encompasses high-tech companies and retail. We're delighted to have his presence and contributions."

Hayden is recognized as a competent, experienced communications adviser to brands, communities and nonprofit organizations.

"It's an honor to be included in such a distinguished group of marketing and advertising professionals," Hayden says. "Our role is increasingly more valuable in helping brands build a meaningful dialogue with their clients. I look forward to serving on the EMF board to further help its members navigate the turbulent worlds of media fragmentation and the alternative realities of mobile, online and live experiences."

The Experiential Marketing Forum has more than 4,800 members from around the globe, and currently is translated into 11 languages. It's a virtual "think tank" of professionals, students and others who share ideas and keep abreast of trends in media.

The EMF is affiliated with the International Experiential Marketing Association, a professional organization that advances experiential marketing. Experiential marketing gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that provide the "icing on the cake" of information delivery. It refers to actual customer experiences that drive sales and increase brand image and awareness. When done right, it's the most powerful tool available to win brand loyalty.

About GamePlan Marketing & Events

GamePlan Marketing & Events, founded in 2003 in Austin, is an experiential marketing agency that helps companies build their brands, increase awareness and improve success through memorable, engaging experiences. Those experiences often are episodic campaigns whose components include social media, entertainment, sponsorships, viral marketing, alternative reality games and guerrilla marketing. GamePlan Marketing & Events has offices in Austin and New York City. For more information, visit www.gpexperience.com.

Contact Information

  • Media Contact:
    John Egan
    UpWord Communications
    On behalf of GamePlan Marketing & Events
    (512) 799-1022
    Email Contact