SOURCE: Brand Timbre LLC

Brand Timbre LLC

June 22, 2011 09:00 ET

Timbre Launches Music Program for the Healthcare Industry

WellTone Uses Music and Sound to Promote Patient Health & Wellness

PORTLAND, OR--(Marketwire - Jun 22, 2011) - Brand Timbre LLC, a music marketing and sonic branding agency, introduces WellTone, a comprehensive music program for the healthcare industry. WellTone gives healthcare providers a way to transform their members' healthcare experience through the strategic use of music.

With WellTone, healthcare organizations can easily access a wide range of music-based engagement tools that help their clients benefit from the positive effects of music. These tools, all tailored to the specific needs of each brand and facility, include:

  • Turnkey Music and Messaging System for Background & On-Hold
  • Music- Based Health and Wellness Programs
  • Branded Download Cards and CD Compilations
  • Listening Stations and Interactive Kiosks
  • Branded Web Radio
  • Custom Microsites

"As healthcare providers put greater emphasis on preventive medicine and empowering people to take better care of themselves, there's a growing demand for care enhancements and health tools that address people's overall well-being and provide inspiration for adopting a healthier lifestyle," says Brian Rupp, Timbre co-founder and creative director. "A number of studies have demonstrated that certain types of music will reduce anxiety and stress levels in healthcare environments -- for both patients and employees. Research also confirms what many people believe intuitively about music -- that listening to it is good for us, and that it's a great mood lifter and motivator. This power that music has makes it a very effective wellness tool, and we're excited to be in a position to help healthcare providers take full advantage of it for the benefit of their members."

Using music as a practical tool to help members achieve their health goals, WellTone reinforces healthcare providers' wellness messages while amplifying the emotional benefits of their health services, helping to inspire the adoption of healthy habits. With easy-to-use technology, WellTone offers expert music programming tailored to each provider's specific needs while also communicating their specific brand voice and identity.

The Timbre client roster currently includes large healthcare providers such as Kaiser Permanente, Blue Shield of California and ZoomCare.

About Timbre
Founded in early 2011 by Rumblefish's former sonic branding principals, Timbre helps companies develop and manage the audible components of their brand experience. From comprehensive sonic branding strategies and sonic identity profiles, to the development of audio logos, overhead and on-hold music programs, interactive installations, and music-based marketing and customer engagement programs, Timbre harnesses the power of music to help companies tell their stories, express their identities, improve their brand experiences, and engage their audiences on an emotional level. With offices in Portland, Oregon and partnerships across the United States and Canada, Timbre delivers sonic branding and music marketing services around the world. For more information or details of all company services, go to or call 503.593.9523.

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