23 Service Battalion of Hamilton Ontario

October 18, 2005 12:27 ET


Attention: City Editor, News Editor, Photo Editor, World News Editor, Government/Political Affairs Editor HAMILTON, ONTARIO--(CCNMatthews - Oct. 18, 2005) - NOTE TO PHOTO EDITORS: A Photo is available via CP Digital Photo Network.

A watch to honour those who fought in the Second World War is on sale only until the end of December. The VE watch, which is unique in the world, is being offered by the 23 Service Battalion of Hamilton Ontario. Lieutenant Colonel Jenny Newton, the commanding officer of the Battalion, wanted something lasting and meaningful to commemorate VE (Victory Europe) as well as the Year of the Veteran in Canada.

The Battalion commissioned Time is Ticking Inc, a Canadian firm, to design the watch which is made by Time Tech, a wholly owned division of the Seiko Corporation. A large part of the battalion's proceeds are going towards a Veteran's initiative at St Peter's Hospital, an older adult, palliative care facility housing many Veterans.

At an incredibly low price of $65.00, the response for the watch across Canada has been overwhelming.

Robin Devine, owner of Time is Ticking Inc, personally speaks to everyone who calls to place an order. Devine says the outpouring of emotion from Canadians has been extraordinary. "People are calling because they had a family member who fought or served in Europe. Some have recently passed away and it's almost as if wearing the watch has become a symbol of gratitude for veterans who have given so much for us." She continues to say, "The stories that I have been told by veterans and family members who have contacted us are so remarkable. Every time I pick up the telephone, I'm humbled by what I'm about to hear."

"The generosity of Canadians towards the battalion's fundraising campaign has been overwhelming," says Lieutenant Colonel Newton. "Not only are veterans, their families and supporters ordering watches, but corporations and organizations are also buying large quantities of watches to award to Canadian Veterans" she says. "Canadian Tire Dealers across Canada have purchased hundreds of watches. The General Motors Corporation, Stelco and Pride Mobility Products have been exemplary in their support of this campaign to honour our veterans. "

"Canadians really want to support their Veterans" said Devine, "and when they hear about the watches, they cannot get their orders in fast enough".

Demand for this striking timepiece continues to grow as more and more Canadians learn about the campaign. As a result, the deadline to order the watches has been extended three times, with the final date being 31 December 2005. To order a VE Day commemorative watch visit www.timeisticking.ca or www.23servicebattalionassoc.ca or call 416-925-5520.

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