SOURCE: Roto-Rooter Services Company

March 28, 2007 03:00 ET

Time Is Running Out to Win 'Gadget Toilet'

Roto-Rooter's Pimped Out John Sweepstakes Enters Final Days

CINCINNATI, OH -- (MARKET WIRE) -- March 28, 2007 -- The most talked about toilet in the history of toilets is about to find a new home when registration for Roto-Rooter's Pimped out John sweepstakes wraps up at the end of the day on Monday, April 2nd.

Roto-Rooter, a plumbing and drain cleaning company, built the Pimped out John as an exercise in hedonism to take the toilet to new technological heights by equipping it with more gadgets than a Swiss Army knife.

The sweepstakes kicked off on Thomas Crapper Day in January and registration will end next Monday. One lucky winner will be announced on National Plumber's Day, April 25.

The Pimped out John is a high-end Kohler® Cimarron™ toilet that is fully loaded with the following luxury components on ergonomically placed robotic arms. Everything is within easy reach of the user:

--  Philips™ 20-inch LCD flat panel TV
--  Xbox™ 360 video game system
--  Philips™ DVD player
--  Gateway® EMachine™ laptop computer on
    fully articulated robot arm
--  iPod™ with 30gb hard drive and stereo
    docking station with toilet paper
    dispenser
--  Tivo™ digital video recorder (DVR)
--  Avanti™ refrigerator with beer tap,
    stocked with drinks and snacks
--  Magazine rack with subscriptions to
    Sports Illustrated, ESPN and GQ
--  Bike pedal exerciser
--  Cup warmer / cooler
    
So far more than 290,000 sweepstakes entries have been received at www.RotoRooter.com, thanks in part to amazing interest from around the world as far away as Pakistan. The Pimped out John was mentioned in hundreds of newspapers, radio and TV shows including the BBC, NBC's "Today Show" and the "Tonight Show with Jay Leno."

Roto-Rooter points out that the average person spends one year, four months and five days on the toilet in his or her lifetime. The company believes the time can be better spent on its one-of-a-kind Pimped out John. "We've found that men love the idea but some women think men already spend too much time on the toilet," said Roto-Rooter's VP of Marketing, Steven Pollyea. "We like to joke that the Pimped out John is equipped with everything except for a fax machine to receive the divorce papers."

Roto-Rooter was established in 1935 and today is the largest provider of plumbing and drain cleaning services in the United States and Canada. Roto-Rooter is a wholly owned subsidiary of Chemed Corporation. Roto-Rooter operates businesses in more than 110 company-owned territories and more than 500 franchise territories, serving approximately 90 percent of the U.S. population.

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