SOURCE: Time Lending California, Inc.

March 29, 2006 06:30 ET

Time Lending California, Inc. Announces the Introduction of "Max-Response" Marketing Program for Companies That Market to Homeowners

ORANGE, CA -- (MARKET WIRE) -- March 29, 2006 -- Time Lending California (OTC BB: TIML) announced the introduction of "Max-Response" marketing program for companies that market to homeowners under its Signature Marketing Division.

Michael F. Pope, President, said, "Homeowners can best be reached through Signature Marketing's 'Max-Response' marketing program that combines direct mail, voice messaging, telemarketing, and fax broadcasting. Mortgage brokers/lenders, insurance agents, non-profit organizations, home improvement, and home service companies will get more response from our combo program. The result of this new product will be new growth for Signature Marketing."

In addition, Signature Marketing has announced the addition of pre-select exact score data that has proven to increase response through better homeowner targeting. Make your next marketing campaign a "Max-Response" success by calling 800-358-9887 for a professional consultation with our Homeowner Lead experts.

Company Overview

Time is engaged in the business of direct mail marketing and telemarketing under the dba. Signature Marketing. Over the past eight years, Time Lending's marketing division has helped many companies grow through its marketing effort. Time Lending is also engaged in business as a mortgage broker to originate first and second loans secured by real estate through deeds of trust and mortgages.

The Company's business strategy is to provide a public umbrella for private companies that desire to grow rapidly through participation with their own marketing company. Time will acquire mortgage companies, real estate related, and insurance companies and grow them though expanded direct mail marketing and telemarketing. The Company is also looking to acquire real estate related companies such as real estate brokerages, escrow and a property management company. In addition, Michael Pope, CEO, and Philip La Puma, CFO, have 15 years of franchising experience and the Company will seek companies that desire to franchise their operations.

The first of these proposed mortgage company acquisitions was announced on July 5, 2005 with the signing of a letter of intent to acquire 51% of the shares of Nationwide Security Mortgage, Orange, California. See 8K filed July 20, 2005. The Company is awaiting the completion of its due diligence and the latest audit for Nationwide Security Mortgage. Time's management continues to search for mortgage companies that will make good growth candidates for acquisition in other areas of the country.

For a description of Future Factors that could cause actual results to differ materially from such forward looking statements, see the discussion under the section "Risk Factors" included in the Company's Form 10KSB and 10-QSB filings with the Securities and Exchange Commission.

To hear more about TIML from CEO Michael Pope Sr. go to: and

This news release may include comments that do not refer strictly to historical results or actions and may be deemed to be forward-looking within the meaning of the safe harbor provisions of the U.S. federal securities laws. These include, among others things, statements about expectations of future revenues, cash flows and capital requirements. Forward-looking statements are subject to risks and uncertainties that may cause the company's results to differ materially from expectations. These risks include the company's ability to further develop its business, the company's ability to develop appropriate strategic alliances and successful development and implementation of technology, acceptance of the company's products and services, competitive factors, new products and technological changes, and other such risks as the company may identify and discuss from time to time, including those risks disclosed in the company's amended registration statement on Form SB-2 filed with the Securities and Exchange Commission. Accordingly, there is no certainty that the company's plans will be achieved.

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