SOURCE: Epic Cycle Interactive

January 29, 2007 07:59 ET

Time Nears for The Mavericks Surf Contest®, the 'Super Bowl' of Big Wave Surfing

Epic Cycle's Interactive Web Technology Powers New Website, Enabling Contestants and Fans to Stay Prepared and Connected

SAN DIEGO, CA and SAN FRANCISCO, CA -- (MARKET WIRE) -- January 29, 2007 -- Around the globe, the world's top big wave surfers and their fans are on standby, awaiting the green light for The 2007 Mavericks Surf Contest® the world's most prominent invitation-only big wave surf event, presented by®. On just 24 hours' notice, 24 top surfers will convene just north of Half Moon Bay, Calif., to challenge themselves and each other on waves that can reach 50 feet or more.

Before and during the event, surfers and fans will be kept abreast of news and wave conditions at the official Mavericks™ website, powered by Epic Cycle, a unique provider of complete, on-demand solutions for interaction management.

Online at, users can check contest status with real-time weather and surf reports, and view real time conditions via live web cam. They can also sign up to receive contest alerts by e-mail or mobile phone and register for a live web cast of the event, powered by CBS

Those planning on attending the event in person can also purchase tickets for the Mavericks Surf Contest® Boat Tour, and access travel information, such as directions and links to recommended local points of interest.

The 2007 heat selections are posted as well as biographies and photos of the 2007 contest invitees. Users can also peruse Mavericks background and history, information on past champions, as well as an array of photos and videos. Via the online Mavericks Store, fans can purchase official Mavericks commemorative T-shirts, hats, posters and videos.

Epic Cycle's on-demand solutions for interaction management allow organizations to easily manage content, digital media and interactive community, and provide a data management framework for commerce, marketing and other solutions to maximize the customer experience. Epic Cycle provides IT managed-services for the Mavericks site. That technology provides the scalability required to support the Web traffic from hundreds of thousands of fans that are expected to tune in on the day of the contest.

The Website will also support future Mavericks marketing initiatives -- including a CBS broadcast of the 2007 contest in May, a live music tour at Hard Rock Café venues across the country known as The Mavericks Live Tour™, and the arrival of an extended clothing line to round out the offerings currently available online.

Commented Keir J. Beadling, Mavericks Surf Ventures' co-founder and managing partner, "Our primary goal in developing was to share the inspiring Mavericks experience with surf fans everywhere, whether they could attend the event in person or not. Epic Cycle not only executed on our vision to create an interactive gathering place for Mavericks fans, but they also matched our passion and commitment in the process."

"We are pleased to be able to provide the technology to power the Mavericks online surf community," said James Fitzgerald, president and CEO of Epic Cycle. "Mavericks has always been at the forefront of extreme sports; the organization's new website now delivers a state-of-the-art, rich interactive, dynamic user experience that complements its active no-holds barred profile."

About Epic Cycle

Epic Cycle Interactive, Inc. (Epic Cycle) is a leading provider of Web-based interaction management technology solutions that enhance customer loyalty, optimize business processes and improve marketing return on investment. Epic Cycle technology allows organizations to easily manage content, digital media and interactive community, and provides a data management framework for ecommerce, marketing and other solutions to maximize the customer experience. Epic Cycle clients include sports franchises such as the Baltimore Ravens, Carolina Panthers, Oakland Raiders, Philadelphia Eagles, and Atlanta Falcons. For more information on Epic Cycle, visit

About Mavericks Surf Ventures

Mavericks Surf Ventures, LLC is a partnership created between San Francisco sports management/sports marketing firm Evolve Sports, LLC, and big-wave surfing pioneer Jeff Clark. Mavericks Surf Ventures owns and operates The Mavericks Surf Contest® and manages the Mavericks™ brand. Coined "the wave beyond," Mavericks inspires hardcore athletes to face the unpredictably raw power of Mother Nature and stirs the souls of those who aspire to challenge their own limits. For more information about Mavericks Surf Ventures, visit

Located at the world-famous Mavericks surf break just north of Half Moon Bay, Calif., The Mavericks Surf Contest takes place each winter between Jan. 1 and March 31, when huge ocean swells pound the Northern California coast. This invitation-only contest attracts 24 of the world's top big wave surfers who come into town for the event with only 24 hours' notice as the waves hit their peak.

Contact Information

  • Media Contact:
    Erin Lutz
    Lutz PR for Epic Cycle
    Phone: 949-293-1055
    Email: Email Contact