North York Harvest Food Bank

April 18, 2011 15:50 ET

A Time of Spring Renewal: The North York Harvest Food Bank Issues Urgent Appeal During Food Drive

Photo op and news item

Attention: Weekend Assignment and Photo Editors

TORONTO, ONTARIO--(Marketwire - April 18, 2011) - A slump in donations to the North York Harvest Food Bank has prompted the charity to extend its food drive.

"Poor weather and perhaps higher food and gas prices in April have resulted in fewer people donating to our Spring Food Drive," explained Anette Chawla, Executive Director of the food bank, one of the largest in the city.

"We're grateful that we've raised 70 per cent of our goal for this month-long drive, but we won't meet the goal of 100,000 pounds of food and $100,000 unless we extend the drive and people give generously," she said. The food drive began on April 1.

"We're extending the deadline to Sunday, May 8, hoping that more residents will donate," Chawla added. "We hope that as families gather during the holidays in the next couple of weeks, they'll remember to reach out and help those in need," she said.

Donations of non-perishable food (such as whole grains, canned fish, cooking oil and spices) can be dropped off at major supermarkets and fire halls in northern Toronto. Location addresses are listed at www.northyorkharvest.com. Cash donations can be made at northyorkharvest.com/donate-money.

Also, a photo opportunity for the media is available this Easter Sunday. Volunteers will help North York Harvest to sort food donations received at its distribution centre on Sunday, April 24, from 10 a.m. to noon and 1 to 3 p.m.at North York Harvest (640 Lawrence Ave. West, just west of Bathurst St., behind Bathurst Heights Secondary School). Executive Director Anette Chawla will be available for media interviews.

In 2010, North York Harvest distributed 1.6 million pounds of food to 60 programs in northern Toronto, especially in priority neighbourhoods with low incomes and limited access to social services. Households are still feeling the effects of the recent recession, and skyrocketing food prices are only making their situations worse.

Contact Information

  • For photo op or interviews, please contact:
    North York Harvest
    Alex Gillis
    647-239-2299 (cell)