Contact Information: Press Contacts: Justin Venech Time Warner Cable 212.364.8242 justin.venech@twcable.com Sara Stutzenstein Scientific Atlanta, A Cisco Company 770.236.2181 sara.stutzenstein@sciatl.com Kevin Petschow Cisco 408.527.4743 kpetscho@cisco.com
Time Warner Cable and Cisco Launch 'HD Clear & Simple' Web Site
Companies Band Together to Bring Consumers the Clear Picture on HDTV
| Source: Cisco Systems, Inc.
NEW YORK, NY and SAN JOSE, CA--(Marketwire - August 23, 2007) - Time Warner Cable and
Cisco® (NASDAQ : CSCO ) announced today they have teamed up to give
consumers a clear picture of how to purchase and enjoy true high-definition
TV (HDTV). With the launch of Time Warner's "HD Clear & Simple" Web site
(www.twcinhd.com), the two companies are arming audiences with the
information they need to help get the complete HDTV experience. The new
HDTV Web site is designed to help consumers by clearing up common
misconceptions about HDTV and the equipment and services necessary to
receive HD programming.
"While many consumers are interested in HDTV, research shows many still
don't understand that to receive true HD programming, there are actually
three steps: Get the HD television; sign up for the HD service, which they
can get with an HD digital cable box; and then tune in to the HD channel
tier," said Sam Howe, executive vice president and chief marketing officer,
Time Warner Cable. "Through this consumer education site, we hope to make
understanding the HDTV process easier for consumers while encouraging
growth in HD and the advanced digital services being propelled by Cisco's
innovative technology."
"Cisco's success in powering the connected home and the 'Connected Life' is
fueled by accelerated consumer demand for advanced video applications we
enable -- such as broadcast and on-demand high-definition television," said
Paul Bosco, vice president of marketing for cable and video initiatives,
Cisco. "By working closely with Time Warner on the launch of the 'HD Clear
& Simple' campaign, we are helping consumers join the digital
high-definition television revolution."
The Time Warner Cable and Cisco "HD Clear
& Simple" Web site launched on Aug. 20. Consumers can tune in online
to discover the latest in HDTV entertainment and information.
About Time Warner Cable
Time Warner Cable owns and manages cable systems passing approximately 26
million homes in 33 states. Headquartered in New York City, Time Warner
Cable has 14.7 million customers for its various products, including video,
high-speed data and residential telephone. This includes approximately 13.4
million basic video subscribers and more than 6.7 million customers who
purchase more than one product. Time Warner Cable includes some of the most
technologically advanced and best-clustered cable systems in the country,
with nearly 85 percent of the Company's customers located in five
geographic regions: New York, Texas, Ohio, the Carolinas and southern
California. It is the largest cable provider in the nation's two largest
cities, Los Angeles and New York. Leveraging its leadership in innovation
and quality customer care, Time Warner Cable delivers advanced products and
services such as video-on-demand, high-definition television, digital video
recorders, high-speed data and Digital Phone.
About Cisco
Cisco (NASDAQ : CSCO ) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
can be found at http://www.cisco.com. For ongoing news, please go to
http://newsroom.cisco.com.
Cisco, the Cisco logo and Cisco Systems are registered trademarks or
trademarks of Cisco Systems, Inc. and/or its affiliates in the United
States and certain other countries. All other trademarks mentioned in this
document are the property of their respective owners. The use of the word
partner does not imply a partnership relationship between Cisco and any
other company. This document is Cisco Public Information.
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