Contact Information: Contacts: Ryan Zuk Sage Software 480-368-3818 ryan.zuk@sage.com Dawn Miller Brun Porter Novelli 404-995-4508 dawn.miller@porternovelli.com
Time/Warner Retail Sales & Marketing Uses Sage SalesLogix CRM System to Fulfill Demand for Over 250 Magazine Titles
Retail Sales Division of Time, Inc. Leverages Sage CRM Solution's Automation and System Integration Capabilities to Generate Sales Process Efficiencies
| Source: Sage Software
SCOTTSDALE, AZ--(Marketwire - July 17, 2007) - Sage Software today announced that
Time/Warner Retail Sales & Marketing (T/WR), the magazine retail
distribution services division of Time, Inc., is using the Sage SalesLogix
CRM solution to manage business processes for its team of 250 sales,
marketing, research and administrative employees. T/WR has used Sage
SalesLogix since 2000 to grow its wholesale and retail distribution
accounts without requiring additional overhead or resource investments.
"We manage approximately 80 Time, Inc. titles and, over the years, have
added sales for an additional 200 outside client titles," said Frank
Bellizzi, vice president of sales support management for Time/Warner Retail
Sales & Marketing. "Sage SalesLogix has become our core automation tool for
supporting this volume. It helps us collect and analyze significant amounts
of data so we can manage 180 wholesale distribution points, maintain chain
and store sales, and measure ourselves against the competition."
Business Partner Expertise Evolves CRM System
Approximately 200 T/WR sales representatives use Sage SalesLogix from the
field via remote laptop synchronization. Users can track sales activities
including product movement by title, store and display type, as well as the
volume of chains and retail outlets each wholesaler services.
Sage SalesLogix is integrated with T/WR's data warehouse and various
operational systems to share information that supports sales analysis,
managing store displays, processing retail promotions, tracking assignment
loads, and running regional sales reports.
Castle CRM, a Sage CRM Solutions business partner, recently re-engineered
several custom Sage SalesLogix applications for T/WR and created views that
display interrelated wholesaler, retailer and chain store data on one
screen instead of requiring users to toggle between separate accounts.
"Castle CRM has been instrumental in delivering additional value for our
Sage SalesLogix implementation," explained Bellizzi. "They assimilate our
business processes quickly, and deliver on time and within budget. We will
certainly call upon their expertise during future projects."
T/WR's future plans include extending its CRM capabilities by having Castle
CRM develop a project plan to deploy Sage SalesLogix Mobile for its field
staff. This will include customizations to equip handheld devices with
barcode technology to help users more efficiently manage displays and sales
information.
"Recent Sage SalesLogix Web and Mobile technology enhancements have opened
up a whole new realm of functional possibilities," noted Tony Castle, CEO
of Castle CRM. "This is allowing us to deliver more complex projects in a
user-friendly fashion for customers, such as with our work for T/WR."
Sage SalesLogix
With more than 300,000 users at over 8,500 companies, Sage SalesLogix is
the leading CRM solution for small to medium-sized businesses and divisions
of larger enterprises, and is part of the Sage Software family of
integrated business management solutions.
Sage SalesLogix is a full-featured, multi-client CRM solution that provides
users with sales force automation (SFA), customer service and support, and
marketing capabilities, as well as interactive dashboard and reporting
functionality. Optional mobility and business analytics tools are also
available.
Sage SalesLogix enables businesses to acquire, retain and develop
profitable customer relationships by increasing sales and marketing
performance and maximizing customer satisfaction and loyalty. Sage
SalesLogix enables rich customization capabilities, high levels of end-user
adoption and low total cost of ownership across all deployment methods to
deliver the same user experience, regardless of deployment preference.
About Time/Warner Retail Sales & Marketing
Time/Warner Retail Sales & Marketing (T/WR), the largest publisher-owned
magazine retail marketer and distribution services company in the industry,
was formed by the merger of Time Distribution Services and Warner Publisher
Services. T/WR handles all aspects of sales and marketing in the U.S. and
Canada for more than 300 magazine brands, including four of the top five
selling titles in the U.S., and eight of the top twenty. Besides managing
all 79 of Time, Inc.'s titles (including People, Time, Sports Illustrated,
Fortune and In Style), T/WR is also the sales, marketing and distribution
partner for several leading wholesalers, retailers and publishers (handling
such magazines as Ladies Home Journal, Family Circle, Better Homes and
Gardens, Parenting, Food & Wine, Martha Stewart Living, Consumer Reports
and Playboy). For more information, please visit www.timeinc-twr.com.
About Castle CRM
Castle CRM is a customer relationship management consulting company and
Sage CRM Solutions business partner serving mid-size to large businesses.
Castle CRM specializes in systems integration, application management and
consultative services and has developed a reputation for delivering
customer-tailored solutions that generate increased sales for its clients
among new and existing customers. Castle CRM has offices in the United
States and Spain. For more information, please visit www.acastle.com or
call (888) 804-8079.
About Sage Software
Sage Software supports the needs, challenges, and dreams of more than 2.8
million small and mid-sized business customers in North America through
easy-to-use, scalable and customizable software and services. Our products
support accounting, operations, customer relationship management, human
resources, time tracking, merchant services and the specialized needs of
the construction, distribution, healthcare, manufacturing, nonprofit and
real estate industries. Sage Software is a subsidiary of The Sage Group
plc, a leading international supplier of accounting and business management
software solutions and related products and services for small and
mid-sized businesses. Formed in 1981, Sage was floated on the London Stock
Exchange in 1989 and the Group now has 5.4 million customers and employs
over 13,000 people worldwide. For more information, please visit the Web
site at www.sagesoftware.com/moreinfo or call (866) 308-2378.
© 2007 Sage Software, Inc. All rights reserved. All other brands are
trademarks of their respective companies.